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k2 luv
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Four-Year Product Cycles aka When the Honeymoon Is Over
In today’s ever-evolving ski design, how does a brand keep the fickle customer happy? Skiers like shiny objects. We are always looking for the latest and greatest. A ski that was all that and a bag of chips two years ago hardly gets a mention today. Is it any less of a ski now than when it was... -
Evolution and Revolution of Ski Design
Evolution is safe, revolution is risk. Product managers are in a constant fight for balance and must determine when evolution is not enough and revolution is needed. But evolution can actually be riskier than revolution: brands can be so content with the sales and acceptance of a particular...- Philpug
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- blizzard bonafide skis chris davenport k2 luv k2 super-models kastle skis new graphics technology in ski equipment rossignol experience rossignol temptation ski design stockli stormrider 88 volkl m5 volkl mantra
- Replies: 79
- Forum: Hardgoods: Skis, Bindings, Poles, and More
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Review: Evolution and Revolution of Ski Design
Evolution is safe, revolution is risk. Product managers are in a constant fight for balance and must determine when evolution is not enough and revolution is needed. But evolution can actually be riskier than revolution: brands can be so content with the sales and acceptance of a particular...