Like the ivory-billed woodpecker, the multiyear product cycle in the ski industry was thought to be extinct. But we are seeing a resurgence of two-year cycles, and IMHO, it’s about damn time! There was a day when graphics were around for three or four years; skis such as the Olin Mark Series...
cost in inventory
focus groups
get newgraphics to the market yearly
multiyear product cycle in the ski industry
newgraphics technology
olin mark series
reprogramming the machines
riskingthatnewgraphicscouldcostsales
ski graphics
ski industry
teal green rossignol 4s
there is a cost to redesign graphics every year
two-year cycles
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