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  1. Wasatchman

    What would you do to rejuvenate K2 skis?

    As someone who has an affinity toward the K2 ski brand due to its American heritage, I've been watching the brand struggle for quite some time now with share loss. I always expected this past season to be a transitional year due to ownership change as well as management change. That said, as I...
  2. Philpug

    K2 Names New Head of U.S. Sales

    PRESS RELEASE – SEATTLE, WA (November 9, 2017) – K2 Skis is pleased to announce that 10+ year company veteran Ryan McBride is now leading the charge for U.S. sales. Having ran sales for Line Skis and Full Tilt Boots for the last five years, the move into this new role has proved to be a fluid...
  3. Dave Petersen

    All Things K2

    All Things K2 K2 Skis and Ski Boots A good portion of these initial ads are scans from my collection of SKI, SKIING, Powder, Freeze, and Snow Country magazines.
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