Press Release: 21/22 Ikon Pass goes on sale 3/11/21

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OWN THE STOKE WITH YOUR 21/22 IKON PASS
21/22 Ikon Passes On Sale March 11, 2021



DENVER, CO, March 4, 2021Ikon Passinvites skiers and riders across the globe to commit to future adventures when the Ikon Pass goes on sale at its lowest pricing for the 21/22 season on Thursday, March 11, 2021. After debuting in January 2018, the Ikon Pass enters its fourth season with 44inspiring mountain destinations, each ready to create new stories and enduring memories for the passionate Ikon Pass community.

The Ikon Pass offers access to 44 iconic global mountain destinations across the Americas, Europe, Japan, Australia, and New Zealand and is a collaboration of industry leaders -Alterra Mountain Company, Aspen Skiing Company, Boyne Resorts, POWDR, Jackson Hole Mountain Resort, Alta Ski Area, Snowbird, Arapahoe Basin Ski Area, SkiBig3, Revelstoke Mountain Resort, RED Mountain, Windham Mountain, Taos Ski Valley, Zermatt, Thredbo, Mt Buller, Niseko United, Valle Nevado, and NZ Ski. Each demonstrates integrity, character and independence that is reflected in their mountains and guests.


PASS HOLDER BENEFITS
Renewal Discount

Renewal discounts are offered to 20/21 Ikon Pass holders for winter 21/22 if purchased before Wednesday, May 5, 2021, with savings of up to $100.

2021 Spring Access

  • Access available immediately upon purchase: Big Bear Mountain Resort, Snowshoe
  • Access available starting April 5, 2021: Solitude Mountain Resort, Sugarbush, Tremblant
  • Access available starting April 12, 2021: Mammoth Mountain, Squaw Valley Alpine Meadows, Winter Park
  • No 2021 Spring Access available on 21/22 Ikon Session Pass
Payment Plan

Ikon Pass offers a payment option with Affirm that allows pass holders to buy now and pay over time. Promotions apply through May 4, seewww.ikonpass.comfor more details. Payment options through Affirm are provided by these lending partners:affirm.com/lenders.

Child Pass Promotion

To provide additional value for families looking to ski and ride together, Ikon Pass holders can purchase up to two discounted Child Ikon Passes or Child Ikon Base Passes for children ages 5-12 with the purchase of an Adult Ikon Pass or Adult Ikon Base Pass. The Child Pass Promotion is limited and prices go up on May 5, 2021.

Adventure Assurance

Last spring, Ikon Pass introduced Adventure Assurance, the industry’s first free program that offers options to Ikon Pass holders that help provide flexibility and alleviate some uncertainty throughout the winter season. This year, Adventure Assurance comes free with every 21/22 Ikon Pass product.

Prior to December 9, 2021, should a 21/22 Ikon Pass holder not use their pass after purchase, for any reason, they may elect to defer and receive a full credit of their purchase price to be used toward a 22/23 Ikon Pass. The pass holder must elect to defer their unused pass in My Account by December 9, 2021.

Or, if passes are used and there is an eligible COVID-19-related closure at any North American Ikon Pass destination from December 18, 2021 - March 6, 2022, Ikon Pass holders will receive a credit toward a 22/23 Ikon Pass based on the percentage of days closed.

“Skiers and riders have proven they are a passionate, dedicated and loyal community throughout this challenging season. We want Ikon Pass to continue to inspire and get them stoked for winter 21/22,” said Erik Forsell, Chief Marketing Officer, Alterra Mountain Company. “Winter is full of stories and connections to be made, and the 44 Ikon Pass destinations offer friends and families the good stuff to look forward to next winter.”

THE PASSES

IKON PASS
:
Offering unlimited, 7-day and 7-day combined access at 43 destinations, with no blackout dates.

ACCESS

Unlimited:
Steamboat, Winter Park, Copper Mountain Resort, Eldora Mountain Resort, Squaw Valley Alpine Meadows, Mammoth Mountain, Big Bear Mountain Resort, June Mountain, Stratton, Sugarbush Resort, Snowshoe Mountain, Crystal Mountain, Solitude Mountain Resort, Tremblant, Blue Mountain

7-Days: Deer Valley Resort, Arapahoe Basin Ski Area, Jackson Hole Mountain Resort, Big Sky Resort, Revelstoke Mountain Resort, RED Mountain, Boyne Mountain, Boyne Highlands, Windham Mountain, The Summit at Snoqualmie, Mt. Bachelor, Cypress Mountain, Sunday River, Sugarloaf, Loon Mountain, Taos Ski Valley, Brighton Resort, Thredbo, Mt Buller, Valle Nevado, Zermatt

7-Days Combined:
  • Aspen Snowmass: Aspen Mountain, Snowmass, Aspen Highlands, Buttermilk
  • Alta Ski Area, Snowbird
  • SkiBig3: Banff Sunshine, Lake Louise, Mt. Norquay
  • Killington - Pico
  • Niseko United
  • Coronet Peak, The Remarkables, Mt Hutt
BLACKOUT DATES: None


IKON PASS PRICING Renewal 21/22
Adult (23+ years)*
$899 $999
Young Adult (13-22 years)* $659 $739
Child Promotion (5-12) N/A $219
Child Pass (5-12) N/A $319
4 & Under N/A $149

*Nurse, Military and College Student discounts available with validation at ikonpass.com

Child Pass Promotion: Save up to $200 on Child passes with the purchase of an Adult Ikon Pass. Up to two discounted Child Passes (5-12) can be purchased for $219 each with the purchase of an Adult Ikon Pass, by Wednesday, May 5, when prices go up.

Benefits

  • 10 Friends & Family lift tickets offering 25% off of the window rate at any Ikon Pass destination (excluding CMH and Zermatt), with no blackout dates
  • Adventure Assurance
  • Early winter booking privileges and 10% off summer reservations at CMH Heli-Skiing & Summer Adventures
  • Free one-year $50-value membership to Protect Our Winters that includes POW die cut stickers, 20% off POW store merchandise, a monthly POW newsletter, and a subscription to the biweekly email newsletter, “The Line”
  • Additional destination benefits and discounts are available at ikonpass.com

IKON BASE PASS:Offering unlimited, 5-day and 5-day combined access at 41 destinations, with select blackout dates.

ACCESS

Unlimited:
Winter Park, Copper Mountain Resort, Eldora Mountain Resort, Big Bear Mountain Resort, Snowshoe Mountain, Tremblant, Blue Mountain

Unlimited with Blackout Dates: Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain, Solitude Mountain Resort, Stratton, Sugarbush Resort

5-Days with Blackout Dates:Steamboat, Arapahoe Basin Ski Area, Deer Valley Resort, Big Sky Resort, Revelstoke Mountain Resort, RED Mountain, Boyne Mountain, Boyne Highlands, Crystal Mountain**, Windham Mountain, The Summit at Snoqualmie, Mt. Bachelor, Cypress Mountain, Sunday River, Sugarloaf, Loon Mountain, Taos Ski Valley, Brighton Resort, Thredbo

**Crystal Mountain in Washington now offers 5 days with blackouts on Ikon Base Pass and unlimited access on Ikon Pass only.

5-Days with No Blackouts: Mt Buller, Valle Nevado, Zermatt

5-Days Combined with Blackout Dates
  • Alta Ski Area, Snowbird
  • SkiBig3: Banff Sunshine, Lake Louise, Mt. Norquay
  • Killington - Pico
  • Niseko United
  • Coronet Peak, The Remarkables, Mt Hutt (no blackouts)


Jackson Hole Mountain Resort & Aspen Snowmass Access

For expanded Ikon Base Pass access, five days can be added at Jackson Hole Mountain Resort and five days at Aspen Snowmass, with select blackout dates, for an additional $150. With this purchase, all 21/22 Ikon Base Pass destinations, benefits and blackout dates apply, and 21/22 Ikon Base Pass Friends & Family vouchers are also valid at Jackson Hole Mountain Resort and Aspen Snowmass.

BLACKOUT DATES

IKON BASE PASS PRICING Renewal 21/22
Adult (23+ years)*
$649 $729
Young Adult (13-22 years)* $499 $559
Child Promotion (5-12) NA $179
Child Pass (5-12) NA $279
4 & Under NA $99


With Jackson Hole Mountain Resort & Aspen Snowmass Access
Adult (23+ years)*
$799 $879
Young Adult (13-22 years)* $649 $709
Child Promotion (5-12) NA $329
Child Pass (5-12) NA $429
4 & Under NA $249

*Nurse, Military and College Student discounts available with validation at ikonpass.com

Child Pass Promotion: Save up to $200 on Child passes with the purchase of an Adult Ikon Base Pass. Up to two discounted Child Passes (5-12) can be purchased for $179 each with the purchase of an Adult Ikon Base Pass, by Wednesday, May 5, when prices go up.

Benefits
  • Eight Friends & Family lift tickets offering 25% off of the window rate at any Ikon Pass destination (excluding Aspen Snowmass, Jackson Hole Mountain Resort, Zermatt and CMH), with select blackout dates
  • Adventure Assurance
  • Early winter booking privileges and 10% off summer reservations at CMH Heli-Skiing & Summer Adventures
  • Free one-year membership toProtect Our Winters ($50 value) that includes POW die-cut stickers, 20% off POW store merchandise, a monthly POW newsletter, and a subscription to the biweekly email newsletter, “The Line”
  • Additional destination benefits and discounts are available at ikonpass.com


IKON SESSION PASS:
Offering four days total of access to 37 global Ikon Pass destinations, with select blackout dates.The four days can be used across four destinations or pass holders can use all four days at a favorite mountain.

Seven NEW Destinations: Copper Mountain, Eldora Mountain Resort, Mt. Bachelor, Windham Mountain, Killington-Pico, RED Mountain, and Niseko United have been added to the 21/22 Ikon Session Pass.

ACCESS

Steamboat, Winter Park, Copper Mountain, Arapahoe Basin Ski Area, Eldora Mountain Resort, Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain, Big Bear Mountain Resort, Big Sky Resort, Stratton, Sugarbush Resort, Killington-Pico, Windham Mountain, Snowshoe, Boyne Highlands, Boyne Mountain, Crystal Mountain, The Summit at Snoqualmie, Mt. Bachelor, Tremblant, Blue Mountain, SkiBig3, Revelstoke Mountain Resort, RED Mountain, Cypress Mountain, Sunday River, Sugarloaf, Loon Mountain, Taos Ski Valley, Solitude Mountain Resort, Brighton Resort, Thredbo, Mt Buller,Coronet Peak, The Remarkables, Mt Hutt, Valle Nevado, Niseko United

BLACKOUT DATES



IKON SESSION PASS PRICING 21/22
Adult (23+ years)*
$399
Young Adult (13-22 years) $339
Child Pass (5-12) $249
4 & Under $249

*Nurse, Military and College Student discounts available with validation at ikonpass.com

Friends & Family lift tickets, payment plan, flexible Southern Hemisphere access and 2021 spring skiing do not apply.


IKON PASS BY THE NUMBERS
Destinations: 44
Continents: 5
States: 14
Canadian Provinces: 4
Total Acres: 92,834
Trails: 5,154
Lifts: 761

Does not include CMH stats



Ikon Pass Destinations by Location


California
: Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain, Big Bear Mountain Resort

Colorado: Aspen Snowmass, Steamboat, Winter Park, Copper Mountain Resort, Arapahoe Basin Ski Area, Eldora Mountain Resort

Maine: Sugarloaf, Sunday River

Michigan: Boyne Highlands, Boyne Mountain

Montana: Big Sky Resort

New Hampshire:Loon Mountain

New Mexico: Taos Ski Valley

New York: Windham Mountain

Oregon: Mt. Bachelor

Utah: Deer Valley Resort, Solitude Mountain Resort, Alta Ski Area, Snowbird, Brighton Resort

Vermont: Stratton, Sugarbush Resort, Killington - Pico

Washington: Crystal Mountain, The Summit at Snoqualmie

West Virginia:Snowshoe

Wyoming: Jackson Hole Mountain Resort

Alberta, Canada:SkiBig3

British Columbia, Canada: Revelstoke Mountain Resort, RED Mountain, Cypress Mountain,CMH Heli-Skiing & Summer Adventures

Ontario, Canada: Blue Mountain

Quebec, Canada: Tremblant

Switzerland: Zermatt

Australia: Thredbo, Mt Buller

New Zealand: Coronet Peak, The Remarkables, Mt Hutt

Japan: Niseko United

Chile: Valle Nevado

For more information please visitwww.ikonpass.com.

About Ikon Pass

The Ikon Pass welcomes skiers and riders to a community of inspiring mountain destinations and the people who live and play among them across the Americas, Europe, Australia, New Zealand, and Japan. Brought to you by Alterra Mountain Company, the Ikon Pass unlocks adventure at iconic and unique destinations including Aspen Snowmass, Steamboat, Winter Park, Copper Mountain Resort, Arapahoe Basin Ski Area, and Eldora Mountain Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Jackson Hole Mountain Resort in Wyoming; Big Sky Resort in Montana; Stratton, Sugarbush Resort, and Killington in Vermont; Windham Mountain in New York; Snowshoe in West Virginia; Boyne Highlands and Boyne Mountain in Michigan; Crystal Mountain and The Summit at Snoqualmie in Washington; Mt. Bachelor in Oregon; Tremblant in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke Mountain Resort, RED Mountain, and Cypress Mountain in British Columbia, Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in New Hampshire; Taos Ski Valley, New Mexico; Deer Valley Resort, Solitude Mountain Resort, Brighton Resort, Alta Ski Area, and Snowbird in Utah; Zermatt in Switzerland; Thredbo and Mt Buller in Australia; Coronet Peak, The Remarkables, Mt Hutt in New Zealand; Niseko United in Japan, and Valle Nevado in Chile. Special offers are available at CMH Heli-Skiing & Summer Adventures, the world’s largest heli-skiing and heli-accessed hiking operation. For more information, please visit www.ikonpass.com.



About Alterra Mountain Company

Alterra Mountain Company is a family of 15 iconic year-round mountain destinations, including the world’s largest heli-ski operation, offering the Ikon Pass, the globe’s newest season pass that invites skiers and riders to seek the unique of each mountain. The company owns and operates a range of recreation, hospitality, real estate development, food and beverage, retail and service businesses. Headquartered in Denver, Colorado, with destinations across the continent, Alterra Mountain Company is rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s family of diverse playgrounds spans six U.S. states and three Canadian provinces: Steamboat and Winter Park in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton and Sugarbush Resort in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Also included in the portfolio is Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada. Alterra Mountain Company honors each destination’s unique character and authenticity and celebrates the legendary adventures and enduring memories they bring to everyone. For more information, please visit www.alterramtnco.com.
 
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Noodler

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Still doesn't answer the question as to whether those passholders that chose to defer their 2020-21 pass will be considered a renewal for the 2021-22 pass.
 

mdf

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Still doesn't answer the question as to whether those passholders that chose to defer their 2020-21 pass will be considered a renewal for the 2021-22 pass.
We may not find out till the credits become applicable on April 19th. Note the fine print that you can't buy now and apply the credit later.
 

socalgal

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I see they changed their "payment" options from an inhouse, simple structure (no credit check) to outsourcing it to Affirm, complete with multiple options and interest rates (and a credit pull). I liked the original way, but going through Affirm probably makes them all more $.
 

Noodler

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We may not find out till the credits become applicable on April 19th. Note the fine print that you can't buy now and apply the credit later.
So the Spring skiing option starts on 4/12, but if you want to apply your credit for the new pass, you cannot do that until 4/19? WTF?
 

Bob V

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So the Spring skiing option starts on 4/12, but if you want to apply your credit for the new pass, you cannot do that until 4/19? WTF?
Yes. Here in Canada, Tremblant close on 4/18 and you have to wait for 4/19 to get your deferral credit. You are basically not getting any spring skiing at all.
A new buyer would get spring skiing and the whole 2021-22 season and you are punished just because you gave money to Ikon 10 months earlier in the middle of the pandemic and were trusting their Adventure Assurance program.
By the way, there were nothing about waiting for the end of the season to get the referral credit in the Adventure Assurance T&C. They did even say that you can apply it to buy another 2020-21 Ikon pass if you already deferred and changed your mind and the passes are still on sale (how that would be possible if you have to wait April to get the credit ??)
This is not only unfair, it is clearly dishonest.
 

Larry

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We may not find out till the credits become applicable on April 19th. Note the fine print that you can't buy now and apply the credit later.
So who's calling IKON next week to hopefully get answers about renewal price, when can we start using the new "deferred" pass?
 

fatbob

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Yes. Here in Canada, Tremblant close on 4/18 and you have to wait for 4/19 to get your deferral credit. You are basically not getting any spring skiing at all.
A new buyer would get spring skiing and the whole 2021-22 season and you are punished just because you gave money to Ikon 10 months earlier in the middle of the pandemic and were trusting their Adventure Assurance program.
By the way, there were nothing about waiting for the end of the season to get the referral credit in the Adventure Assurance T&C. They did even say that you can apply it to buy another 2020-21 Ikon pass if you already deferred and changed your mind and the passes are still on sale (how that would be possible if you have to wait April to get the credit ??)
This is not only unfair, it is clearly dishonest.
Strikes me that it's fairly small beer shabbiness in the scheme of megapass gotchas this year. Look on the the spring use as a little incentive to get non locked in customers to sign and pay up early. They don't need you to, they've already gotcha and anyway by definition you don't want to ski with them this season.

Doesn't feel entirely fair but it's hardly an unknown that new customers get a better deal than those already under contract in many consumer offerrings.
 

Tricia

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If you try to look at it from their point of view. [devil's advocate]
Someone deferred their pass to the next year, but now the skier wants to use the credit to activate the deferred pass, but want to ski this year too.
That's kinda like having your cake and eating it too.
 

Larry

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I did defer my ICON last year and I'm ready to renew. Should I get the renewal rate? Not sure yet but I did have last years ICON and I had to cancel many of my Mar-May trips last year due to Covid. So I had my cake but didnt get to eat it too. So in a way by renewing my ICON for the following 21/22 season maybe I should be allowed to eat my cake now for rest of the 20/21 season. It seems like a continuation of what I lost last year being given back to me this year
 

Brad J

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I am the poster child of bad decisions with the Ikon pass , I did not defer and used it twice , now ME opened up and I properly will use it a couple of more times at SR , if VT opens up I will use it at Sugarbush and Killington late season certainly will not get my moneys worth. I will renew because it will be a good value when I return to my western trips next year .
 

Bob V

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If you try to look at it from their point of view. [devil's advocate]
Someone deferred their pass to the next year, but now the skier wants to use the credit to activate the deferred pass, but want to ski this year too.
That's kinda like having your cake and eating it too.
I paid for a pass with an Adventure Assurance deferral option which clearly says that I can apply the value of my 2020-21 pass to buy a 2021-22 pass.
I am expecting to be able to apply the credit when I buy a 2021-22 pass, not have to wait for an arbitrary date which was not stated in the Adventure Assurance T&C when I bought my pass. Especially when they said that you can use your credit to buy another 2020-21 pass before it goes off sale sometime in December.
I don't see how just respecting the contract I agreed too is "having the cake and eating it too". And especially as I will end to pay as much as (if not more if they don't grant the renewal discount) as a new customer.
 

Jwrags

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I am the poster child of bad decisions with the Ikon pass , I did not defer and used it twice , now ME opened up and I properly will use it a couple of more times at SR , if VT opens up I will use it at Sugarbush and Killington late season certainly will not get my moneys worth. I will renew because it will be a good value when I return to my western trips next year .
Not sure or your price of lift tickets but out west it doesn’t take many days to hit the break even point.
 

TheArchitect

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Not sure or your price of lift tickets but out west it doesn’t take many days to hit the break even point.
For me the price of the Ikon pass is to pay for my lift tickets out west and I tell myself I'm skiing for 'free' here in the east. ;)
 

raytseng

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I see they changed their "payment" options from an inhouse, simple structure (no credit check) to outsourcing it to Affirm, complete with multiple options and interest rates (and a credit pull). I liked the original way, but going through Affirm probably makes them all more $.
Another way to look at it is it probably wasn't about making more money, but losing less money. The end total price to the customer using the payment plan is still the same so they aren't making more money compared to a pay-in-full customer. A service like affirm with 0% apr deals isn't free and affirm for sure gets a slice off the top and they get paid.

If everyone just paid the plan on time then for sure, doing it inhouse would be the more profitable approach. But I guess that isn't the case dealing with skibums, and all the work to service that payment plan add up, and it was cheaper/easier to outsource it to a financing company. If payment plan becomes so costly to run, they could just drop it completely.
 
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Reisen

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If you try to look at it from their point of view. [devil's advocate]
Someone deferred their pass to the next year, but now the skier wants to use the credit to activate the deferred pass, but want to ski this year too.
That's kinda like having your cake and eating it too.
I had the same take on the situation, Tricia. As someone whose wife deferred their pass this year, I’m disappointed, but it seems totally fair.

Also, I’m too lazy to look it up right now, but I’m 99% sure that on the adventure assurance FAQ it says that deferred passes are eligible for renewal pricing.
 
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