Oooooh, dear. Chamois preference is a very personal can of worms.
Basically: not all chamois/pads work for all posteriors. Some rub wrong. Some are too dense, others are not thick enough.
One thing that's certain is that the padding in bike shorts has improved a lot in the past decade. Single-piece molded chamois pads are less likely to rub in the wrong places, they move better, and they dry more quickly.
My personal preference: thinner is better. Avoid gel padding at all costs as it shifts, resettles, and breaks down, creating additional chafing points. Higher-level stuff tends to be better, but not always. Always check the quality of seam stitching as well as how the pads are stitched into the shorts.
And I only use bib shorts these days. Their comfort over the long haul is so much better, and the padding stays where it should. I understand that this isn't as convenient for women, though some brands (e.g. Velocio) have made great strides to produce bibs that are still easy to use when nature calls.
The brands of bibs I use these days: The Black Bibs Plus are my faves (great bang-for-the-buck and their tall cut is perfect for me - also built to last), though I also like bibs I have from Craft, Hincapie, and VOMax. I've had bibs from Bontrager that were comfy but the stitching was terrible and failed after a season. I've tested Rapha, Velocio, and Eliel and liked them all but the price is too steep. The new Castelli one-piece bibs are intriguing.
And as I've said on other threads: hand wash your shorts if you want them to last. Most washing machines do not treat the modern fabrics well and will cause premature wear and tear. Delicates bags are a solution but they don't often let the garment get properly clean throughout, per my experience.