Or rather, their parent company buys Cannondale's parent company.. That's a big deal.
From Vitalmtb:
Pon Holdings to acquire Dorel Sports, creating a world-leading bike company
The combination of Pon.Bike and Dorel Sports creates a bicycle company with the strongest portfolio of iconic and quality brands. Dorel Sports (1.2 billion US dollar revenue) owns the worldwide renowned brand Cannondale, with a complete range of premium bike models for all types of riders, including a strong e-portfolio. The American Original brand Schwinn is the number 1 in awareness in the United States, with a heritage of 125 years. The same rich history applies to Caloi, market leader in Brazil providing a leading position in Latin and South America. Mongoose and GT are both from California and are icons in the Dirt and BMX community.
Full article here:
From Vitalmtb:
Pon Holdings to acquire Dorel Sports, creating a world-leading bike company
- Combination Dorel Sports and Pon.Bike creates a leading bike company in the world with around 2.5 billion euro in revenues
- Acquisition fully fits Pon Holdings strategy to build a complete portfolio of premium and electric bike brands covering all categories
- 15 top brands, including Cannondale, Schwinn, Caloi, Gazelle, Swapfiets, Kalkhoff, Cervélo, Santa Cruz
- Canadian Dorel Industries and Pon Holdings agreed on acquisition; sale expected to close before the end of the first quarter of 2022
The combination of Pon.Bike and Dorel Sports creates a bicycle company with the strongest portfolio of iconic and quality brands. Dorel Sports (1.2 billion US dollar revenue) owns the worldwide renowned brand Cannondale, with a complete range of premium bike models for all types of riders, including a strong e-portfolio. The American Original brand Schwinn is the number 1 in awareness in the United States, with a heritage of 125 years. The same rich history applies to Caloi, market leader in Brazil providing a leading position in Latin and South America. Mongoose and GT are both from California and are icons in the Dirt and BMX community.
Full article here:
Santa Cruz, Cannondale, Schwinn, Mongoose, GT, Cervélo and More Will All Be Owned by Pon Holdings
Pon Holdings to acquire Dorel Sports, creating a world-leading bike company
www.vitalmtb.com
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