I don't think it's the thing that "bikes started to come from over-there-somewhere" but more different mentality. Before you had products that you bought and it lasted, and companies were proud of that. Now it's about making you buy new product every year or two. Half of my friends here buy new bike every year or at least every second year. Same goes with phones, ski, TV or most of other things. People got used to this, they need to change things every year or two. Not because they would be bad or new thing would have new/better features, but because it has different color and because old one is 1 year old. You can imagine having 1 year old bike??? It's outrages. So with that, there's no need for bikes (or anythig else) last forever. And if they do, they lose clients as instead of selling you 5 bikes, they sold you just one.Once the bikes started to come from over-there-somewhere instead of Bedford, PA, the bikes lost the quality that got them where they were in the bike biz. If I park my '19 'dale next to any of my 80's-90's bikes it's an in your face difference. Now they are just tools or appliances if you like. But that's true of most of their competitors too.
As for "from over-there-somewhere" goes... any carbon stuff that comes from "over-there-somewhere" is done 10 times better then anything that comes from "precise hand made by greatest workers of US or EU"
I don't really think $25k means anything, but realistically, how much promotion and sales can 60 years old amateur racer bring to company? In my mind, less then zero. From 30-50 years old people, who are those who pay $15k for bike, noone ever heard of him, and as I wrote in different thread, he never was any big name outside of US, and even in US, I don't think he could fit next to big names of mtb of that time, much less 40 years later. So honestly, I was really surprised to hear that they were still paying him nowadays.Combined revenue of 2.5 billion euro vs. Tinker's annual stipend of $25,000? I'm missing something there. That's called a "rounding error".