Phil is a Milwaukee guy.
The three major manufacturer in the top tier everyday cordless tools are Milwaukee, Dewalt and Makita. Metabo/Hitachi runs a very distant Fourth. Then there are the second and third tier brands. Won't go into them.
Prior to retirement, I used to run a construction company that performs mostly public sector work for NYC & NYS. Decent size projects.
Tool cost is the least of our concerns in terms of job cost. Labor cost is the killer. The crews can request and get any tool they want provided the tool they requested will help them get it done better, faster and cheaper.
We had lots of different brands. The crews that performed the heavier work generally prefer Milwaukee (red). The finish guys like Makita (teal). We also have lots of Dewalt (yellow) stuff flowing around for some reason. Concrete work - Hilti or Bosch.
battery compatibility was never an issue across brand. The crews do not share tools, battery or changers.
Battery compatibility between various tools is nice. What is even more important is ergonomic. The tools have fit the person that uses them so they can get more done with less effort.
Now, I am retired. I only own what I use. I am primary a Makita guy with a whole bunch of Milwaukee mixed in. Chop saw & table saw - Dewalt. Rotary Hammers & chippers - Hilti & Bosch. A few Festool and Fein in the mix also. I have lots of tool and they all get use. That's what I do in the summer to stay in shape so I can ski 100+ days season without hurting.
My objection to most of those FB posts with tools is the tools are almost never used. The tools are too clean. Go do some work with them, Get them dirty, Bang them up a bit. They buy the tools to dream rather than to do.
Same principal applies to ski related stuff. All the tuning stuff. All the hard goods. All the soft goods. All the planning, travel, lodging & lift ticket. Braving the cold and the elements. What is it all for? What is the end game?
For some, it's the gram-able go-pro clip. For some, so they can talk about it at the office water cooler. For some adrenaline junkies (I know several), they want to hear the voice in their head screaming "Oh sh*t, oh sh*t, I'm gonna die !!!"
Me? To put a smile on my face. For the sensation of flowing down the hill. And to do it again and again without hurting. That is all I needed. I am a simple guy with simple needs.
Goof to see you broadening your horizons.
Enjoy the journey.
The best of tool for the job is the one you got, it is said.
I don't have a problem with these facebook folks with their walls of top of the line tools that are used once or a few times a year. Whatever makes them happy.
If they have to force themselves to use the tools just to fully utilise the tools to their max capacity, then they are just slaves to the tools.
An enthusiast will never max out a top of the line tool. People in the trades who use tools for a living can extract 1 year, 3, years, 5 years out of a tool if used everyday. An enthusiast can probably extract 25-50 years out of a tool if used once or a few times a year.
Which begs the question, should an enthusiast just but a cheap $30 China-made tool or a more expensive Milwaukee, Dewalt and Makita equivalent?
And that further begs the question: should an average skier, who skis 1-2 weeks a year, buy top of the line skis, clothing, tuning equipment, boots, and other gear?
Or should they just rent? Or buy cheap ones (the $30 drill equivalent of ski gear)?
I don't have a problem with whatever strategy they take.
Some people would argue buy the cheap gear and use the money saved up to get more ski days.
But that doesn't take into account that some people may not have time to spend 100 days on the slopes. Maybe because of family commitments or maybe because their job only grants them the privilege of taking 1 month off a year, 2 weeks of which they use for skiing (just as an example of course). There are many variations of days that people can spend on the slopes per year depending on their circumstance.
I say whatever makes them happy. We don't have a right to say they are "wasting" their gear, because we don't know their circumstance. Maybe they are old and have physical conditions that prevent them from spending more than a few days on the slope per year. Maybe they have other hobbies apart from skiing. Maybe a few days on the ski hill making and uploading insta and tiktok videos is what brings them happiness and improves their mental health.
There are so many variations and possibilities that I don't think there is no ever one right answer or "truth". There never is.
For myself, I use the best gear I can get because that eliminates the variable of what causes me to not improve. If I have the best gear, or at least the ones that I think are best, and I'm not improving, then I cannot blame the gear. I can only blame myself for not improving.
Each to his own.