Clearly this article was written before Tesla started an EV price war lol
Tesla Inc earns more money for every vehicle it sells than any of its global rivals
driving.ca
Ford said Monday it will lower the price of the Mach-E, which is comparable to Tesla's Model Y, by an average of about $4,500, depending on the model.
www.cnbc.com
Ironically EVs are the only cars getting price reductions right now, and if you look at Tesla their margins per car are through the roof at around 30% which is insane. A lot of that is driven by the fact that they have completely changed the manufacturing process for cars i.e. the
Giga Press, which is a first in automotive manufacturing. When you look at the disruption Tesla has created it is quite impressive as they have introduced so many new innovations that actually change the way we design, build, upgrade and sell cars. They change in construct with EVs goes way beyond how people drive and charge them.