wahoo yes, but Garmin here is by far the most popular. I find it quite debatable that Garmin has Less than 30% market share
In SLC the adoption of Wahoo ELEMNT Bolt and ELEMNT Roam computers is clear among the road set - and here in the Mid Atlantic it's really taken off. I can see where the Garmin units with their TrailForks integration would still dominate in MTB-centric riding areas - Wahoo isn't there yet.
In scanning my Strava friends list for what computers are used here in the DC/MD/VA/PA/WV area, the breakdown is roughly this:
Garmin GPS computer: 40%
Wahoo: 35%
Hammerhead: 5%
iOS/Android app (phone or watch): 15%
Garmin GPS watch: 5%
(Full disclosure: I use either a Garmin Edge 520 or a Garmin fēnix 5 to record all my rides.)
The Hammerhead Karoo 2 is getting good reviews from MTB and gravel road riders, and it's an
incredibly powerful GPS computer given it's essentially a highly specialized Android device, minus voice telephony. Its mapping is incredible. The services it connects to directly, while currently limited, are some of the best in the industry. It supports most ANT+ and BLE sensors (heart rate, cadence, speed, power, Varia radar) without complaint. And the programmers are adding new features and squashing bugs every week. Where Hammerhead has lagged before (production slowness and aesthetics - the Karoo 1 was a huge, silent brick) it has since recovered and surpassed many challengers.
In fact, I'm guessing the Karoo 2 forced Wahoo's hand in bringing out the v2 of the ELEMNT Bolt with its color screen and improved mapping/navigation. And I'm guessing Wahoo will be updating the ELEMNT Roam given the Bolt is now more capable and has a better (if slightly smaller) screen.
Still, Garmin has done better with their more recent bike units. The Edge 530, 830, and 1030 Plus are solid performers and now that they're on a common firmware (as is the older 1030) it should make for a more solid platform. Garmin's navigation features are still class-leading (with Hammerhead pretty much even these days) and they have critical mass that provides a lot of feedback to them. Their main issue is that, as a brand, they produce products in many sectors so the bike stuff sometimes gets lost in the mix.
I know one person who has paired a Varia sensor (without the taillight) to a Wahoo ELEMNT Bolt with success. Not a big pool,
@cantunamunch, but it seems to work fine for him.