BTW, Klammer is more than just an ambassador with Head. He is shown on their website with a huge number of former athletes, with bios, listed as ambassadors.
One big difference….he is on the Board of Head, NV. I guess when Eliasch wants you, he wants you. That is unusual.
He’s been with Head for 10-11 years, I believe.
Excellent point by
@James about Kjus. I see a lot of their clothing….high end and expensive. At places like Aspen, BC, Vail….etc. I believe that buyers see it as “techical, quality” and the logo has some snob appeal. I agree that 98% of the buyers have no idea who Lasse is/was!