When I'm at Colorado National Speedway, only the high end classes brake hard enough to light up the rotors. The amount of heat produced is roughly inversely proportional to the speed of the car. A few of the fastest drivers hardly or never light up their brakes at all, while some of the slowest ones look light they're about to explode into flame. I think it's a complex combination of driver skill, chassis setup and individual gearing of each car.
I believe the amount of heat produced is proportional to the SQUARE of the speed of the car.
A car braking from 40 to 0 will produce 1/4 of the heat of a car braking from 80 to 0 .
The kinetic energy of the car is given by the formula E = 1/2 m V ^2
Intuitively, the amount of heat cannot be inversely proportional to the speed of the car: More heat for a slower car? I don't think so.