I am very curious to see how adding Schweitzer to the Ikon Pass affects visitation. One of my biggest questions is: where would Ikon Pass holders who ski at Schweitzer be located?
@Willy I just plugged the route from Seattle to Schweitzer into Google Maps, and it says the trip is a 6 hour drive, versus Crystal which is only a 1.5 hour drive. This makes me skeptical that many Seattleites will make the trek. Bachelor in Oregon is about the same driving distance, but seems to me (I am new to the PNW, so take this with a grain of salt) that there is a lot more hype about Bachelor than Schweitzer. In fact, it still feels like Schweitzer and 49° North are still relatively unknown, of course being on the Ikon Pass could change that for Schweitzer. Thus, I doubt that Seattle crowds are going to turn Schweitzer into Crystal East anytime soon
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My guess is that the primary people who will ski at Schweitzer with the Ikon Pass will be:
1) Locals, or people who live within an hour or two of Schweitzer, who now can get 5 days at Schweitzer and 5 days at Red for $729, plus access to tons of great fly-to destinations. These are not people who ski enough to justify a season pass, but ski enough that an Ikon Pass pays for itself. Not sure how large this pool would be, and if this pool of people would be cannibalizing sales of things like 3-packs and thus wouldn't represent a large net increase in users.
2) Destination skiers flying in to either ski exclusively at Schweitzer, or do road trips like others have mentioned that start in Spokane, drive to Schweitzer, and then go on to Red or Whitewater or other great ski areas. My guess is that this will be the largest net-new group of Ikon Pass skiers to Schweitzer. That said...there are a LOT of top class ski areas on the Ikon. Schweitzer is now in the company of Revelstoke, Aspen, Jackson Hole, Alta, Snowbird, Solitude, Brighton, Steamboat, Sunshine and Lake Louise, Mammoth, Squaw Valley. Don't get me wrong, I've heard great things about Schweitzer, but how many people are going to pass up the ski areas I listed to ski at Schweitzer instead? My hunch is that this group of skiers will be mainly net new skiers, but will not represent a huge increase in visitation.
Overall, I would guess that increased visitation due to Ikon will be modest unless something major happens, like Schweitzer blows up on social media for some reason. Instead, I would imagine that population growth in Spokane and the surrounding area will be a more major contributor over time
? Ahh, what do I know.
@Willy on a more personal note, I feel for you given your long history and relationship with the mountain. I hope that this deal does not ruin the place. It sounds like you guys have a reasonable owner, so I hope that if things go south you guys can back out of this deal in the future.