In Historic Move, Vail Resorts Reduces All Pass Prices by 20 Percent Toward Goal of "Epic for Everyone"

[Tom K.]

This should help Doug Fish's Indy Pass.

Good guy, great concept.

 

[dovski]

I have posted this thought before: The real Vail #1 customers are the shareholders, skiers/borders are #2.

Soylent Green is people or in this case skiers/borders

 

[BC.]

I went Epic again so I could hope to get back up to Stowe next winter a bunch of times.....Hunter Sundays and take a couple trips west......

 

[Cols714]

Whelp. I was going to do IKON but the price drop pushed me to Epic. What a world. These are crazy good prices for ski passes.

 

[MarkP]

I'll be going Epic again. The local hills are Epic. The resort of choice for my group's meetup is Epic. The price drop is a nice bonus.

Has there been any word on when/whether there will be a price increase?

 

[Jersey Skier]

Surprise. I just received a $3.97 refund for closures during last year's core season. I wonder how many days that was for?

 

[jo3st3]

20% off is kind of an insult to many people in the northeast that got hosed last season, and I wouldn't trust doing business with them in the future at any percentage off.

The bait and switch pass insurance marketing they used last year to sell passes is shameful. They should have considered credits for folks on a case by case basis given each state was operating under different restrictions. Unless you live in a state with a resort, you were subject to rules that made it impossible to use the pass.

Epic can't make one post on social media without getting attacked with comments from unhappy customers, and frankly, they deserve it.

 

[PowHog]

Have to love the competition in the ski business world, probably not so much in the lift line world.

Quote winning award here.

 

[Tricia]

This news in the Colorado Sun

Vail Resorts sold 2.1 million Epic Passes for 2021-22 season after cutting prices by 20%

Vail Resorts announced it sold a record 2.1 million Epic Passes for 2021-22, up 700,000 from the 2020-21 ski season.

coloradosun.com

 

[Rod9301]

Hopefully this means that Vail is getting desperate

 

[DanoT]

Hopefully this means that Vail is getting desperate

I think it means they are being more successful by selling more passes and tickets and their resorts will be more crowded than ever.

 

[Laurel Hill Crazie]

Look for an increase of about 20,000 or so from the Pittsburgh market. Maybe a little less since a lot of them already bought an Epic product.

 

[dbostedo]

This news in the Colorado Sun

Vail Resorts sold 2.1 million Epic Passes for 2021-22 season after cutting prices by 20%

Vail Resorts announced it sold a record 2.1 million Epic Passes for 2021-22, up 700,000 from the 2020-21 ski season.

coloradosun.com

So they lowered pass prices by 20% and sold 50% more passes. That's probably a pretty big revenue gain. Although since they include Epic Day passes in those numbers along with all the other pass products, it's hard to tell what kind of revenue gain they actually got. I suppose we'll see once they release the season financials.

 

[Jersey Skier]

I received a $200 gift card from Epic for filling out their survey. Not sure if everybody got this or I actually won something. Too bad it arrived the day after Epic Passes stopped being sold. I might have used it to buy a pass.

 

[Philpug]

In Tahoe speak. Vail widened 89 to six lanes selling 2.1 million passes but reduces the "mouse hole" to one lane by eliminating staff.