According to my knowledge the company is still up and running as of today and their products keep being on sale. Not all of their product innovations in the past were a real break through and that hurt them badly.
They are still running and have a new owner.
The Bourellier Group will retain 105 jobs, which is just under half of the Mavic workforce
www.pinkbike.com
That said they will be simplifying and modernizing their offerings. The new owners are going to return the company's focus to wheels and rims - the bread-and-butter that made Mavic famous.
The other things they made in recent years - helmets, shoes, clothing - will fall by the wayside. If you see any in the retail channel they're on clearance.
And the new owners are still getting things settled for the long haul. Spare parts are not always in ample stock for their existing products that are still in the field and will be continued (e.g. Ksyrium, Aksium, Allroad, Cosmic, R-SYS, and the various rims they make). COVID didn't help this, especially in their facilities in France.
But their iconic yellow neutral support service is no more - and that was one of their most visible calling cards around the world.
That, in and of itself, is painful to see.