@Primoz, thanks.
And thank you
@migdriver,
I understand and realize this, BUT, here in the USA, at the board level of USSS/USST there has been a lot of recent {last season plus} discussion and frankly concern about how poorly the alpine race events are made available and “delivered” even to the most avid fans.
That is FACT. When you have the members of the board’s exec committee, in unison saying “This just terrible….” that is telling.
Yes, Infront’s business interests presumably do no align with the USST’s needs. Why should they? And, yes in our universe, NBC was the highest {only?} bidder.
NBC is an American company, and the relationship with US Skiing and the USST has always been thick as thieves, so to speak. The relationship with the US Olympic Committee {all sports} seems huge. I’m not a complete moron. My college roommate ran NBC sports for a number of years {Another friend was the president of CBS sports.} It’s obviously not a charitable cause. They need to make money.
A big part of the search for US Skiing CEO Tiger Shaw’s replacement centered around the need to get on top of this and eventually do a much better job with “Media” of all types, broadcasting and awareness. The works. Like get current and very professional/skilled in all respects. Too many were “good people”, living in PC, who have basically learned on the job.
Also discussion, quietly about “What the hell do we do when MS is gone?”
For those connected to the team, the board, the sport, after searching for a way to view thDH at L.L., I know {from a number of texts} that there was tremendous disappointment from many in the broadcast. In total. Not the video feed, that was fine.
There was a strong feeling that NBC showed no concern/understanding/interest by ganging Schlanger out there. Not close to equipped. Unfair, but does not excuse how bad things were.
I spoke with a friend who largely runs that board these days as Nelson pays a lot of attention to exactly what he wants to. Intense, narrow focus. This guy is a “big fixture” in the ski world, and was at Killington for a variety of reasons. He was furious at the L.L. NBC/Peacock “product” showing LL, which he later watched.
My take is that while those organizations that buy the rights, and write the biggest checks have always had the ability to broadcast as they see fit, and sell subscriptions, etc. Heck, it’s their business. But, the governing body here in the USA clearly thinks the process is badly broken. Given their spend, they want change. Or so I hear. And yes, the complaint route is not to FIS. And USST IS DOING A LOT OF THE COMPLAINING right now! So who is on what side of the fence? Gets even more confusing!
Has a governing body ever bought their own country’s broadcast rights, then licensed them to others. As in “We’ll control this whole mess.” Bylaws likely prevent it.
Trying to increase the fundraising and major sponsorship for USST without reasonable access to even mediocre broadcast is a big problem. Or an impossibility.
The friend I spoke with donates a couple of Million dollars a year to the sport. He has a voice.
Some of us differ in that some see things as never changing. And I understand why. I see them as being ready to change. With some influential people who think it is long overdue. Some think Eliasch has no real power or influence. I feel differently.
The sliver of people who care about the sport in the USA is pretty narrow. But there is some enormous wealth and influence there, and people who have disrupted the way things always were in their own careers with great success.
For example, the only women’s WC stop in North America was not really going all that well right until the end of the second SL run today. Weather, timing issues, blah/blah. It
was on NBC this afternoon. Share of viewers will be tiny. The whole thing will get a lot of “attention” in Park City.
I had dinner last night with a number of younger former racers, and families, ex NCAA and USST most of whom ALL had WR’s in the sub 300 range. Amazing how almost all think the sport of Alpine ski racing is “Just SO effed up.” They all love to ski. None want their kids to race. Made me sad, but I get it. Who cares about it?
Most people in this country have NO idea. Worse, or more sad, are the folks who live in ski country and consider it to be a rich kids’ sport. Rule it out fast, as in “We’ll never be able to afford that….” They surely do not care. Not the way it once was.
The lack of overall exposure hurts. We do have 350 Million people living here. Eliasch seems very in tune with that. And TV, streaming….whatever kind of viewership, just getting eyeballs on it is what counts. Not “local crowds.” Or, so explained to me. I don’t know if people grasp that.
Aspen would be a great site because of the name, the brand, the tradition. The physical beauty on the screen. They might get 5K people a day there…maybe. Doesn’t matter. The chain of viewership to advertising and sponsorship dollars does.
I have put a lot into the sport. I recall very well as a little boy when the 1960 Olympics took place at Olympic Valley, CA. With two American male medalists. That stuff, and a lot of Bob Beattie’s coaching and creativity did a lot for the sport worldwide.
We’ll see. If it goes nowhere, so be it. Won’t affect me. Will it affect my coach “kids.” Maybe.
A lot people are disenchanted with things. And at the new top of the USST, a bigger awareness of ever of the need to fix it. Tiger Shaw takes a constant beating for being such a weak “leader.” But, there is anything but unanimous support for the new CEO.
So, yeah the issue of viewing here needs a BIG fix. Let the bright minds come up with it.
I was called a month ago, with a USST friend soliciting a HUGE contribution {which we could not possibly afford}. We did have a decent conversation. And my point that the extreme challenge of trying to EVEN watch ski racing is a BIG problem. He said “we are hearing in loud and clear every day. ALL THE TIME. WE need to get it fixed.”
Yep, USST has some real interest. Bitch at them, bitch with them…..whatever. I hope that even if Schlanger was a sacrificial lamb {for just doing his job}, that Peacock effort is a low point. We’ll see how BC is broadcast.
The joke/question there right now is how on earth did BC ever pass the snow control. It’s “sorta thin”, I guess. The top is in great shape.
Sorry to ramble….