The consensus here on the forum is that the Peacock coverage is mediocre at best, and I'm being charitable. I think the bigger question is how can ski racing get the exposure and following in the US that will help to grow awareness and hopefully popularity of the sport?
The usual path followed by the media and the USST is to focus exclusively on the current US star(s), hype the hell out of them and hope for the best. And god forbid if you don't have a winning hand. This model is right out the old school print media, with "fill in the blank" skier on the cover of Sports Illustrated (are they still in business?) or an article in the NYT. It's broken and has been abandoned by virtually every other professional sport.....
Perhaps skiing needs to take a page from the Liberty Media playbook on promoting and growing Formula 1 in the US. Liberty and Netflix have been producing "Drive to Survive" for 3 seasons, following the behind the scenes drama and personalities of the drivers and teams in F1. It has been wildly successful at promoting and gaining exposure for F1 racing in the US. The USGP in Austin had record crowds this year and next year's inaugural Miami GP is already sold out. Race viewrship is through the roof. How can this happen with NO US drivers, and the only US team racing at the back of the pack, based in the UK and Italy, with backing from a Russian oligarch? Like the rest of the modern social media world LM and Netflix focus on the human interest story. It doesn't matter where the participants come from, viewers are interested in the personal stories of the participants.
Ski racing has all the elements for a great story: Speed, danger, split second timing, big mountains, exotic locations, big personalities, great personal stories, established stars, young challengers, all waiting to have their stories told. Imagine the pre-game interviews with LGB, Vlhova, Holdener? Behind the scenes with McGrath, Pinturault, or Kreichmayer? The stories are already there, scripts ready made from the competition, worldwide travel, and the competitors themselves......
To be successful in the US ski racing needs to be more than Porino, Peacock, and the MS show. Don't get me wrong, she's great but she's only a small part of a much bigger story that has broader appeal if the F1 success is anything to go by...