Obviously we can ALL see him on Instagram, which has morphed into the planet’s biggest marketing platform. And yes, for 99.99% of the population, the Lange and “Rossi” boot is the same. However, consider a few things. Rossignol is NOT pleased to be unable to resign HK, though presumably that simply could have paid more. That is generally how it works.
HK is notoriously difficult when it comes to his equipment. It has been described to be as being a huge, immature pain in the ass. And nothing new. He has always blamed any of his own shortcomings on his
“setup.” MH was incredibly difficult, too, but wise to not take it public. This past season, HK’s skiing improves along with his results after months and months of screwing around with his stuff. A lot of it, evidently his stable of boots. He finally was happy, and fast. Could it have been late season weather, light and surface? Yeah, maybe.
So, “his boots”, the actual dozens and dozens of pairs of them actually are not “his,” as they almost certainly by contract belong to Rossi. My guess. Now, I have never heard of an athlete being told to send the boots back to the old company. We also don’t know {do we?} what is going on with his support team, and who has the data and logs with respect to the actual boot work and results.
It could be that Rossi/Lange is fine with him being in new blue boots. It sure seems like there is some deal or co-marketing,branding deal with MH, VD and Rossi/Lange. See the beige VD Lange. BUT....perhaps it was a race room explosion with “Eff you! You want YOUR boots, built by our people, our intellectual property, they YOU SKI ON ROSSI! And, no we will not sell you the boots. We’re now enemies.”
That’s my guess. And unless he is a fool, he has a room full of boots. I am waiting to hear about his boot tech and service team. This will just delay, perhaps, the process of getting dialed it. And probably will test HK’s patience and timeline. But they will get it right.
A few month ago there was speculation about how “legit” Van Deer was going to be. With all that has unfolded, I would say VERY legit. This is for real. They clearly have everything they need at their hands, and a large war chest of Euros.
I was just chuckling thinking about this versus Bode the ski entrepreneur 3.0. Not much of a comparison, IMO.
This WILL be fun to watch. To
@ScotsSkier ’s point, I assume that all of Augment’s top talent is fully engaged with this. Time will tell. I think that CROC, then rebranded Augment always designed and build great race skis, but were kind of cash starved. Hence no real WC presence. Whether it’s RedBull, or whomever, VD seems to not have that problem.
And yeah, Rossi did not see this. Help HK win globe, finish so strong, pay bonus money, sign new contract and move toward 20 years together. Easy. Oops!
Guessing on the boot scenario. We’ll see.
Cousin {who lives there} reminded me that HK and his GF live in Salzburg. Almost all of the year. Have a vacation home in Norway, and a beach/island one. Almost an Austrian,