"Restaurant wine." This is a phrase I learned, back in the day. It meant, "Wine that is easy to like for anyone, even wine newbies. Comes in an attractive package. Supports a healthy markup." Basically, low maintenance for the restaurant.
More recently, "supermarket wine" emerged. It's like restaurant wine but even more so. Typically production is ginormous, but the labels, misleadingly, have (modest) pretensions.
Generally, I get along pretty well with restaurant wine. God knows I've had crushes on enough of them over the decades. (Ch. Carbonnieux blanc, i'm looking at you, girl. Sigh.) Supermarket wine is usually a bridge too far for me. It tends to cross a line - that exists primarily in my mind - from "wine" into "product." I'll own that prejudice.
This one is absolutely a supermarket package. Someone needs to get over themselves in the graphic design department, or go work for the circus. But the wine is classic restaurant wine. I'll take it. Stevie Wonder's "Isn't She Lovely?" comes to mind.
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