What scares me the most is not the traditional marketing but the viral marketing though "influencers" and even more so the zeolots that try to validate their own purchase by projecting it on others.
Yeah, annoying.
I'm afraid I've been guilty of that last one some, though for different reasons, seems like; especially due to hard to avoid limitations on what I can own or demo extensively, in order to figure out comparable skis. I was a real fan boy of the Atomic Ritual, for example, until I got on some really good fatter skis. And there's always a chance that my latest favorite in some category has other skis that are way better that I'm still ignorant of, or that happened to have a horrible tune (or damaged tune) the day I was on them.
But, naw, the original, ubiquitous, big money, buy everyone, traditional marketing is much more Big Brother, and much worse/ more scary, to me: we're all conditioned to it, and yet it's the living stuff of science fiction, that's warped/conditioned most people to lies and the power of jammed false talk, and that's apparently created generations, now, seemingly filled with folk who can't tell truth from fiction, seems like - even when it matters most, warped way beyond consumerism.
Having fun re-reading some of this thread, apologies. (Heck, it's off season now!)
Next a fun line - thanks, Phil:
FIFY. Stocklis like to be ridden, the Kastle and Augments like to be driven.
To me, in my more limited experience, all three brands have skis (different models, different lengths, and in the case of the Augments, different flexes) that like to be ridden, or driven, depending. And some of them, to me, are more like Ferraris, way more than BMWs. The Stockli WRT models, including the WRT STs, and the Laser GS in 180 or longer like to be driven - mostly have to be, actually. Ferraris. The AX in 183 or longer likes to be driven (whereas the 175 and maybe shorter have limits that way). I'm sure there are other models and lengths also that like being driven.
To go by just my limited demo experience of them, the very soft flex Augment AM 77s I demoed, to me, were too soft, easily overpowered, and would not respond well to being driven, for my profile: though I'm sure a stiffer version probably would, from what others have written. And their race skis and near race skis, FIS and non-FIS, including Masters skis, just rock - souped up sports cars.
Many of the past Kastle FX models liked to be either driven or ridden, depending on the terrain and the skier profile, for off piste emphasis. They were not tops when pushed hard, in terms of responding to being driven (though some year models maybe were, dunno.) Ditto the LX models: for a light skier like me, they were money at being driven, but for a heavier skier, they were easily overpowered.
Unfortunately, other than a few BMX 105 and FX 96 & 106 models, both Stockli and Kastle, to me, have been laggards when it comes to soft snow skis. Great carvers just don't cut it there.
Maybe they've improved lately and I just haven't been on those skis (for me, because of a sharp drop in demoing due to Covid). And maybe Augment has solved the soft snow, powder, crud needs and I just don't know about it yet for the same reasons. But I'd sure like it if they could duplicate their appropriateness and magic in those areas/ways too, what for me is roughly a third of my skiing every year, and probably the most demanding and varied part of the fun equation also.
And that brings up these anticipated 98, 104 and 110 Peak skis. From what little I could gather on those, I'm hoping that Bode can come up with some good soft snow combinations, to go with his slam dunk with the 185 Crosson 78s I popped for - and skied a bunch, thank you.