Thanks for the softballs.
I have said for years, there are very few bad skis but a lot of wrong skis.
From my
"Print is Dead" article from a few years ago and it still rings true today...
So what happens after ski testing, ie, what does a magazine do with the information? Well, since a magazine is static, all it can really do is rank the skis using some sort of numbering system. Once the skis are ranked, how do they rate? We see the top 10 results, let's say one ski gets a 8.16 and another a 7.91, but what does that quarter point mean? It means the 7.91 might as well be put on the discount rack now because it won’t sell, its fate has been sealed. Why? It could be any reason, maybe it wasn't tuned well or had the wrong wax on it. Maybe the testers, all PSIA Level XI, ex-NCAA racers, or manufacturer-paid athletes, over-skied a ski that was designed for mortals. No matter why, a ski that could very well be a better ski for a multitude of skiers will never make it onto their feet. How would that skier even know? Can they ask the reviewers? No, because they are either skiing some glacier in Austria or running a clinic in Portillo. How can skiers who do not know what they need decipher information that they don’t understand? Simple, they go to the ski that has the highest rating because it must be the best. But is it the best for them? Chances are, no.
To reitterate. I am not sure you have been in a retail environment when consumers look for skis ... or most any product ... enter with a magazine or in today's age with a phone. As you sad pretty much all skis are good, yes, absolutely, I agree with you, but not all skis are just interchangeable. Again, read the excerpt from Print is Dead again, most publication tests are proud to say theur reviews are done by top level skiers. I will counter with that by saying, "while many are fantastic at honing their own skills, does not mean they are the best at discerning the nuances of a ski". I will jokingly add, "some of these skiers can rip down an mountain on barrel staves and do it better than many of us on their best days."
Magazines and many test sites are pay to play, we are not. Do we take ad dollars from brands? Absolutely. Do we review skis for brands that do not advertise with us? Absolutely. Our whole philosophy is
who is the ski for and
who is it not for and NOT a number rating system which I get back to does a diservice to the brand, the ski and more so the customer. We also do Testers Choice winners and if you see that is also not limited to the brands that advertise with us.
All of this start back in our Epic days when we were reviewing skis there. It is also the cornerstone of why we built this site was to be able to review wach ski on its own merits and design. Have missed on some? Absolutely. Have we brought skis to the light that were totally missed by other avenues? Absolutely. To this day, I will stand by every review that was written by any of our official testers and many of the readers that have chosen to publish their own opinions.