- Joined
- Nov 12, 2015
- Posts
- 6,647
Yeah the accounts look like a total bin fire. There's nothing much wrong with the revenue number - I'm guessing they've shifted around 5000 pairs of skis in the first year. But they've spent over a $1m in G&A above that revenue number alone before they've even spent a dollar on marketing and ads.
On their current level of costs they've gotta sell a hell of a lot more skis to even turn a profit and that's before they started racking up costs in Europe.
Notable also that the owners have only kicked in $1.7m between them unless they've also been putting in the debt and they don't own their own "ski equipment" having sale and leaseback on that , presumably for cashflow.
On the plus side, early days, wouldn't necessarily be a disaster for a tech startup with high growth potential but ask yourself how fast can they grow?
On their current level of costs they've gotta sell a hell of a lot more skis to even turn a profit and that's before they started racking up costs in Europe.
Notable also that the owners have only kicked in $1.7m between them unless they've also been putting in the debt and they don't own their own "ski equipment" having sale and leaseback on that , presumably for cashflow.
On the plus side, early days, wouldn't necessarily be a disaster for a tech startup with high growth potential but ask yourself how fast can they grow?