Pugski Is Now SkiTalk.com

[RobSN]

I am almost rethinking the tag and going with SkiTalk | It Just Makes Sense.

Problem here is that all too often in e.g. the Gorvino thread, the Funnies thread, the Wine and Beer threads, It Just Makes nonSense.
Which of course is half the fun ...

 

[Fuller]

I. for one, welcome our new Ski Talk overlords.

 

[David Chaus]

How about SkiTalk: because David needs a distraction.

 

[Steve]

I prefer TalkSki another Polish name.

 

[dbostedo]

How about SkiTalk: because David needs a distraction.

I was thinking a more accurate name might be:

SkiTalk | Powered by gravity

Or better yet maybe:

SkiTalk | Powered by bourbon

 

[Turoa Kiwi]

Don't forget to add a SkiTalk emoji or replace the Pugski one

 

[Plai]

I prefer TalkSki another Polish name.

+1 and sit on the domain name

 

[James]

Well this is big news. It kind of makes sense. I guess it’s easier to know what it is.
The whole thing is bit like a friend telling you they’re having a sex change operation. Have to get used to a new name.

It just makes sense" refers to the decision to change names. Again, makes sense to insiders, not so much to outsiders.

I agree. Don’t know the marketing lingo, but it’s cheesy and makes no sense. If a tag line gets an eyeroll, a huh, or a yawn, it should be thrown out. This gets all of them.
Might work with a late night 800 chat number though.

 

[TheArchitect]

I hadn't noticed the "at a higher level" was missing until now. I really liked that tagline.

 

[SBrown]

I hadn't noticed the "at a higher level" was missing until now. I really liked that tagline.

That's a good point. We should continue to incorporate that somehow.

 

[BMC]

View attachment 114591​

Pugski Is Changing Its Name to SkiTalk

Reno, NV -- Nov. 12, 2020: Pugski.com will now be known as SkiTalk | Powered by Pugski.com, reflecting its growth in content and branding.

Pugski was established in November 2015 with the grassroots support received from its community and readers. After five years of continued growth, it has become a broader media business centered around the ski industry, and today we are announcing a change in branding that is reflective of this. “We could not have launched the site under any other name. This announcement isn’t about doing something else; it’s about taking what we have built and making it better. It’s about using our expertise to adapt and take a step—a leap. It's about taking the next step for the ski world, for us and for you, our supporters, partners, and readers,” says site co-owner Tricia Pugliese.

Phil Pugliese adds, “What’s next for the site is a clearer depiction of who we have become, who we are today. Our research shows, and numerous consultants in the industry agree, that after five years, we’ve taken the name Pugski.com as far as we can. The site has become about so much more that the name is limiting us from being perceived accurately for all that we are.

To address this, we are announcing an evolution rather than a revolution: we are broadening our identity to SkiTalk | Powered by Pugski.com (https://SkiTalk.com). As we are already using #SkiTalk and SkiTalk with Dan Egan on social media channels, this will be a smooth and easily understood transition."

SkiTalk gives the industry an expanded channel to reach the most avid and informed buyers in the marketplace. Statistics show that consumers are more and more likely to turn to online resources rather than to print to entertain and inform themselves about equipment, soft goods, destinations, and general sport-related matters. These trends demonstrate the most important aspect of what’s next for the industry, and SkiTalk is now even better equipped to help you adapt.

"We are excited about the evolution of our business and how it will position us ahead of the trends these times present," concludes Tricia.

About SkiTalk:
SkiTalk | Powered by Pugski.com is managed under the stewardship of Phil and Tricia Pugliese, two of the most respected and read reviewers and product testers in the snowsports industry. SkiTalk evolved from Pugski.com's original tag line, "SkiTalk at a higher level." Pugski.com was founded in 2015.

Smart move, and good luck with the inevitable growth in exposure and members!!

 

[cantunamunch]

I. for one, welcome our new SkiTalk overlords.

I was going to ask for a slight font change - less chunky, less DDR - but you're right and I'll be quiet.

 

[Bill Talbot]

For me it's like you've taken away my big valve Lotus Europa and have replaced it with a Chevy Camaro.
I know many don't know what the Lotus is but those that do know understand.

Mainstream

 

[Philpug]

For me it's like you've taken away my big valve Lotus Europa and have replaced it with a Chevy Camaro.
I know many don't know what the Lotus is but those that do know understand.

Mainstream

Europa to a Camaro? No, we went from Pugski.com | Ski talk at a higher level to Ski Talk | Powered by Pugski.com. It is like going from an MX5 Miata to just the MX5. It's still the same great car, just a slight different name. In Ski-ese- The Black Pearl to the Black Pearl 88 or the Samba to the Black Pearl 98.

 

[crgildart]

Europa to a Camaro? No, we went from Pugski.com | SkiTalk at a higher level to SkiTalk | Powered by Pugski.com. It is like going from an MX5 Miata to just the MX5. It's still the same great car, just a slight different name. In Ski-ese- The Black Pearl to the Black Pearl 88 or the Samba to the Black Pearl 98.

Or from Datsun to Nissan..

 

[RobSN]

Or from Datsun to Nissan..

Oh no, that is TOO mean!!!

 

[Core2]

gotta keep the old Pugski stickers on your skis to show you are an OG member now.

 

[Philpug]

Pugski Changing Name to SkiTalk

Pugski Changing Name to SkiTalk

www.snowindustrynews.com

 

[crgildart]

How about "at a higher elevation"?

 

[Jim McDonald]

Good change ; congratulations!