How do you signal to the vendor that you are more valuable a customer than Joe LowestPrice in front of you?
- Sign up for their loyalty program
- Book Directly via their Website, and not a 3rd party travel search engine-even if this means you are paying a little bit more.
The business oriented Rental car companies have a better chance for customer satisfaction as business travelers highly value time over the bottom price. Especially at a bigger facility with their sister companies, the vendor can pull from the cheaper brand fleet and make the leisure traveler wait
The only available signal in this case was Gold Club membership, and I saw no one bypassing the line for this reason. Everyone had to wait on the same single file line leading to the one open spot at the one desk, whether they were traveling for business or pleasure. There certainly was not a separate line for loyal customers or people who found their deal on the Hertz website vs Hotwire! Granted I could have missed some Gold Club members walking straight to their cars.
Travel nowadays is overwhelmingly for pleasure. Almost everyone on that line was a family or couple, and everyone we met was traveling for fun or family reasons. You meet a lot of people when everyone is pissed off about the same thing and there's time to chat!
As far as pulling cars from other fleets... The only open desks were Hertz and Avis. All others were closed with signs reading "Go to Hertz" or "Go to Avis". So I guess they were pulling from other fleets, but on this particular occasion there were no other fleets to rent from. I presume this is also related to the car and personnel shortages. And this was on a Friday afternoon at a busy airport.
Bigger may be better, but BWI is pretty big (22nd busiest in US) and the rental car facility was huge.
I initially regretted not driving the 6 hours instead of flying, but our return trip was smooth as butter and that certainly changes the equation. I have to work early Monday so driving all day Sunday kind of sucks.
Lessons leaned:
1. Hertz, never again
2. Join special membership clubs giving direct skip-the-line access every time going forward
3. Turo is worth a try, can't get much worse. (Still hoping to hear from someone with experience)