And let's not forget..there is a dollar motive for changing things up constantly...
Not offended, but want to make it very clear that Stockli doesn't consider this as a deciding factor.
Stockli would definitely not fall into this category. Stockli is the last of all brands to debut next year's product to the dealers. The only reason Brent was at this demo with next year's skis is because it may end up being the only industry demo this year.
Our launch isn't until Monday. Stockli has been very consistent in not prematurely releasing and that's one of the reasons we are respected by the dealers.
If Stockli was about the quick buck, it wouldn't consistently be telling a major online retailer "Sorry, we can't." when they ask to sell Stockli. I routinely tell several ski shops that we can't partner with them because of our limited distribution strategy. Our goal is to build the brand with our retail partners. We don't sell direct in North America, because we want to support ski shops who are the lifeblood of service in the industry.
Stockli's strategy is slow and patient, while letting the product speak for itself. That's one of the reasons why you don't see huge marketing campaigns and skis thrown at anyone that has a ski job for dirt cheap or free like so many brands.
I turned down a 160 pair ski order from a retailer two years ago, simply to protect our current dealer down the street.
While some brands are already selling '22 product, we haven't even introduced our line to our retailers. You guys are seeing these skis on this thread before they do on Monday.
I could go on for days about how Stockli isn't a "sell-out" brand, but this should be enough for now.