Can someone please explain the manufacturer marketing strategies or tactics for skiers swapping out their FIS skis at the finish area/podiums for consumer/cheater skis? The pattern I seem to observe is Head give their speed athletes a SuperShape or e.Race/e.Speed to hold for the camera shots, and Atomic give their speed athletes a G9. But then in Slalom finish area / podiums, Atomic still give their athletes a G9 — and not an S9 - while Head give their athletes an e.SLR.
I understand that the manufacturers are trying to push out skis that the widest audience can buy, but why do they choose GS skis to market at Slalom and tech events, and crossover skis at the speed events?
I understand that the manufacturers are trying to push out skis that the widest audience can buy, but why do they choose GS skis to market at Slalom and tech events, and crossover skis at the speed events?
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