This thread is for the general discussion of the Article SkiTalk.com and TheSkiDiva.com are excited to announce that they have entered a ski review sharing partnership. Please add to the discussion here.
SkiTalk will add several members of The Ski Diva to their ski testing team for the coming year. This will lead to better women's representation at industry demo days and increased access to industry events...
I'm really looking forward to this.I'm really excited about this! Hopefully the first of many things that will amplify what each site excels at.
Here's the post announcing this over on The Ski Diva for anyone who's interested:
The Ski Diva and SkiTalk are excited to announce that we've entered a ski review sharing partnership starting with the '23-'24 ski season. Tricia Pugliese, who co-owns SkiTalk along with her husband Phil Pugliese, is also long-time The Ski Diva member @SnowHot. Access SkiTalk's reviews using...www.theskidiva.com
Love the Collabo!!!!
I think that the ski industry is starting to wake up as to the role that "Moms" play in choosing and BUYING gear for up and coming skiers. The lean towards "Extreme" everything in advertising is balancing more towards, "Let's keep Mom happy" (bec She is truly in control of the purse strings and more importantly health insurance premiums ...shhh Mark, we don't talk about injuries!!!... at least in my experience! LOL)
I agree w/ you! Read some of my posts in other threads especially about clothing.... I will ALWAYS champion the Ladies! Women have always been under-represented in the ski industry. I've always said this on SkiTalk. In this thread I picked out Mom's in particular because they are a subset of Women that have been even more neglected as a whole by the industry. My focus was intentional. Look at clothing for example where the fit has been essentially Euro-centric and all ads completely aimed at tiny figures. No lg pockets for carrying kid gear, no kneepads for kneeling to help w/ kids boots, no hip and/or thigh room, not to mention adjustable inseams to accommodate different leg lengths. Wifey served as an R&D tester for a ski gear company. We received a pair of stretch pants, they had her measurements.... the pants were still at least two sizes too small.But.. should just be about women, not “moms” in particular. When we discuss men’s gear and purchasing, it isn’t dads and a family affair.. it’s just men’s needs and wants. Women are also just women and not all are moms or even in a household with multiple people they are making financial decisions for. It should just be enough for women to be represented because well we also ski and purchase lots of gear for ourselves. Not everyone is a mom or purchasing for families and children. We have needs and wants as individuals that deserve to be as important as men’s in the same sport. I do know this has been a theme going around for some time, it just irritates me that there needs to be some additional justification by the industry on why women are actually worth focusing on too.. oh well they are moms and that’s who really makes the decisions and budget up in the household! That may be true to some extent, but being the overwhelming narrative is strange to me as a child free woman who spends a very large sum of my own money each year on skiing. And the vast amount of avid female skiers I personally know don’t actually fit the mom narrative either. Or perhaps they are moms but have grown children and are not buying gear for them either etc.
Sorry, off soap box now lol.
Absolutely. Something the industry does NOT take into account well is the myriad of shapes and sizes in which women come. After I gave birth, I lost all my weight within 2 weeks but my shape changed permanently and I had to replace all my swimwear, wetsuits, ski clothing which was quite expensive but it was also difficult. Suddenly, I was a 5'2" women with breast and hips!I will ALWAYS champion the Ladies! Women have always been under-repre. I watch as Wifey, who has hips and thighs tries to order clothing. It's frustrating. I said "Moms" because there is just not enough focus on them as a sub-group w/in the female diaspora. We agree the sports industry as whole needs much more focus on women and much more focus on