Several factors have made their business non-viable; the Euro Swiss franc exchange rate, a 62% increase in the cost of electricity and a 15% increase in the cost of logs. They are currently the only supplier of RCV cores.
I get that.
Fundamentally the costs are immutable yet they were not able to pass them on.
IOW, their buyers said "we won't pay any more for your cores even if it means we have no new supply for at least 12 months"
Perhaps customers were foresightful enough to buy in a years supply of blanks at legacy prices?
Are they betting someone else will quickly step in without a price increase for future? Do they plan to stop making high end skis? Or are they thinking long range enough to envision evolution to a different core material?
Based on forest resources and hydro power, it does seem like Canada or the PNW would be a good place to set up a core business?
smt