@onenerdykid I'm in CO, called a bunch of shops, big and small, online and retail, mostly in but some out of state. Only 1 is carrying them, no one else has them on order. Sample size of 12-13.
Having done plenty of global launches over the years, that’s a problem imo. Think you may be running into a launch execution issue, some channel confusion or a combination of both. If I was talking to the folks in the shops in person about the Pro Dual Strap, my guess I’d be encountering a lot of blank stares.
I don’t think making products and parts available through the Atomic USA website is a bad idea and I doubt you’d disintermediate new boot sales. Customer support is rarely a bad thing, unless it’s done poorly. Incremental revenue is also never a bad thing. Honestly it’s a powerstrap, an accessory, and from a customer perspective most customers aren’t going to put in a lot of effort to find the new strap and will buy a readily available booster strap or patriot strap instead. I’ve always started at my customer and worked backwards.
Btw if anyone is interested, Racers Edge in Breck has them in stock.