Thats a very good question, one that I have asked. I think it is better to offer a carry over boot than none, Tecnica did that with the "Inferno 90" for a few color waves. But in talking to a few product managers when I was researching this article, they do not want to dilute a new collection with an older model.What's to stop at least one manufacturer pressing out 21.5 clogs from an old mould?
I don't think either of these brands offer true 21's.So where do these people go now beyond eBay? Strolz, Daleboot or kids' boots or out of the sport entirely?
See this postI think the article makes an excellent point - moms control the family pocketbook. It’s a fair bet that if mom doesn’t enjoy skiing, the family will not ski. Is there a reason that the molds used for junior girls boots can’t be used for small women’s boots? Most females reach full height, leg length, shoe size by the age of 13. They grow stronger and gain muscle so would need a stiffer boot but, I don’t see why the other dimensions would change.
I think the article makes an excellent point - moms control the family pocketbook. It’s a fair bet that if mom doesn’t enjoy skiing, the family will not ski.
If a brand is only producing one hundred pairs globally
Europe is 60-70% of the skiing market. If Europe doesn't need it, the rest of the world usually has to just deal with it. And Europe is barely understanding the need for 22s, let alone 21s. For Europe, the only interest in size 21 is for junior race, not women's boots. Europe wants more women's 27s not 21s.I'm a little confused on why there is the lack demand for 21.5 adult boots. This goes back some years, but didn't Lange and others produce sizes (and interesting colors) for the Japanese market as there was high demand for smaller sized adult boots? Has that changed? Asia still makes up a significant proportion of the global market and I doubt the feet of Asian women have gotten significantly larger in recent years....
Europe is 60-70% of the skiing market. If Europe doesn't need it, the rest of the world usually has to just deal with it. And Europe is barely understanding the need for 22s, let alone 21s. For Europe, the only interest in size 21 is for junior race, not women's boots. Europe wants more women's 27s not 21s.
The skiing industry is nowhere near being consumer direct and, as such, we are completely tied to what retailers order. If retailers don't order it, brands won't produce it. In order to produce a certain product, every brand has to meet a minimum order quantity (MOQ) on an SKU before the factory will even turn on the machine. Size 22 boots usually don't even reach the MOQ target and I have to fight to keep these boots alive every production cycle. Size 21 boots are basically produced out of our passion for skiing. The bean counters and the factories want nothing to do with these sizes.
What makes the issue even more complicated is that our boot factory is running at full capacity. Every time we set aside a day to make the 21s we want to produce, it basically means we are not producing more 26s or 27s of a certain model. Believe me when I say I have to fight to keep these small sizes alive.
Ironically (or not) I just visited Brent Amsbury and guess what he put me in after years of absolute depressing frustration in 22.5s? A 21.5! If this new Lange RS SC works for me, I guess I’d better consider ordering some backup pairs. I’m not a tiny person, but I have tiny ankles that measure 21.5. I’m dying to get out in these boots to see how they feel.