The end of Ski Magazine is on the horizon

[Laurel Hill Crazie]

The internet is killing all sorts of print journalism.

 

[Philpug]

The internet is killing all sorts of print journalism.

Information is received in real time now.

 

[Core2]

I'm missing Powder mags this season. They had their finger on the pulse of ski culture. They provided a round up of everything that was happening that mattered in skiing and now that isn't really available imo. It is like a little town that loses their only newspaper and the social connections that come with that. Skiing culture is a little worse off without the mags.

 

[Andy Mink]

I saw the last Ski magazine gear guide at @Philpug's house the other day. Not one front side ski under 82. I'm pretty sure there are one or two decent narrower skis out there. Lots of ads, not a lot of content.

 

[Rod9301]

Not only this but the ski reviews were useless in my opinion.

 

[Lorenzzo]

Not only this but the ski reviews were useless in my opinion.

Yeah…was it Ski Magazine that named the original Soul 7 ski of the year? In its defense, maybe an editor struck the word Worst.

 

[Philpug]

Not only this but the ski reviews were useless in my opinion.

What is odd, I usuall recognize and know many of their reviewers, there was not one name I knew.

 

[James]

Yeah…was it Ski Magazine that named the original Soul 7 ski of the year? In its defense, maybe an editor struck the word Worst.

Can’t really fault them for that one. Pretty much seemed to become the industry’s, My First Fat Ski. Sold gobs of units.

 

[Lorenzzo]

Can’t really fault them for that one. Pretty much seemed to become the industry’s, My First Fat Ski. Sold gobs of units.

Was it a good ski?

 

[itcomestoosoon]

Where do you guys go for good print-level-quality journalism about skiing? Only so many nick paumgartner articles I can read in the new yorker

 

[pais alto]

Where do you guys go for good print-level-quality journalism about skiing? Only so many nick paumgartner articles I can read in the new yorker

Did this - The Ski Journal - not appeal to you?

The end of Ski Magazine is on the horizon

As a freelancer writer who happens to ski, I have long wondered why the US + Canada market wasn't able to sustain a ski magazine. At this point I think there is at least a market for a quality quarterly along the lines of Racquet mag for tennis, which is doing quite well. Look at that mag's...

www.skitalk.com

 

[raisingarizona]

Maybe d

At least SKI is better than SKIING in its last few years, which seemed to concentrate on hucking cliffs and getting drunk.

I spent a good chunk of my life hucking cliffs and getting drunk. It was fun AF!

 

[Pajarito-bred]

The internet is killing all sorts of print journalism.

Yes but the weapon used is short-sighted management.

Just read a Nov. 17 news- post on "Thetrek.co" by Penina Crocker, that Outside, Inc. has laid off another 12% of staff on Tuesday (Nov. 15), including the editors-in-chief of Cyclingtips and VeloNews, two of the leading content providers for pro road-racing and other cycling news and equipment info.

Outside Lays Off 12% of Staff in Second Round of Layoffs This Year - The Trek

utside Inc., the parent company of outdoor magazines including Backpacker, Outside, and Fastest Known Time, laid off 12% of its staff on Tuesday in its second round of mass layoffs this year. The company previously laid off 15% of its staff in May of 2022. In an email to staff that he later...

thetrek.co

This is after laying off 15% of staff in May, 2022.
Outside Inc. has also purchased and cut back Backpacker, Ski Magazine and others. All of this, as reported by TheTrek.co, from an email from Outside's CEO, Robin Thurston, is part of a major push to focus on profitability.

• Also from the blog: In a 2021 Bicycle Retail article, reporter Steve Frothingham wrote that Thurston envisioned his media group becoming “the Amazon Prime of the active lifestyle: a connected, holistic ecosystem of resources — including content, experiences, utilities, community, commerce, education, and services — that can be customized for each active lifestyle enthusiast.”

Ooh am I now acronymized into an "ALE"? I can do my own damn customization myself, thank you very much, and much prefer to choose to spend my hard-earned armchair and experiential cash on vendors who are not pigeon-holing me into some or other category for max-short-term bottom-line results.

Yeah…was it Ski Magazine that named the original Soul 7 ski of the year? In its defense, maybe an editor struck the word Worst.

Yeah X2: What a lousy ski! ( for me especially, demoed at Snowmass on a hard-pack day - one of a few skis in my limited demo experience). But great marketing, I was subjected to considerable risk of purchase without demoing first.

 

[Karl B]

Purely speculation but, I am guessing that these moves by Outside have something to do with the Nastar sanctioning fees doubling this season, the Nastar website has not been updated since last spring and no mention what so ever of this season's National Championships. Sad.

 

[cantunamunch]

Was it a good ski?

Not the point. The point is that the innocent and inexperienced bought into it in droves. It was the Yellow Tail of fat skis.

 

[James]

What a lousy ski! ( for me especially, demoed at Snowmass on a hard-pack day - one of a few skis in my limited demo experience)

It’s a Soul7 for god’s sake, not a carving ski. For such a “bad” ski, they sold a helluva lot of them. It was also a great foil for indie companies to make anti-Soul 7 bro skis.

 

[raisingarizona]

I have never skied on the Soul 7 and I'm totally in the dark on why there's the hate. Could someone enlighten me?

 

[David Chaus]

The were fun in fresh light snow, very playful and pivoty. And absolutely no good anywhere else, too floppy and flexy, no stability, no decent edge grip. I think “wet noodle” was the description.

 

[mdf]

The Soul7 was one of the few demo skis I've actually hated. And I tried it in several inches of new snow, where it should have shined. I described it as feeling vague.

 

[Philpug]

The Soul 7 opened up a a lot of the mountain to a lot of skiers. No, it was not for everyone.