But…I‘ve also worked with contractors and subs over many years. You may find sushi eating contractors in some west coast metros but most of that segment wants a hemi. And they don’t want workers snickering when they drive up. They’re typically proud of their blue collar roots and don’t want their trucks to reflect otherwise.
The walls will tumble soon. That electric Hummer is a total beast. People have kids.
When you can turn you truck into a good arc welder with a simple accessory, maybe that’ll change minds.
It is a little like the early days of the car where there was nowhere to get fuel to run on, no decent roads, tires didn’t really exist. So a horse was still essential.
I don’t think you’ll have events where groups take sledge hammers to an EV pickup like they did with Japanese cars.
Many people said they’d never buy a full size Toyota truck. When they’re actually made in American it’s different. There’s even less barriers when an electric says Ford or GMC on the tailgate.
The other thing is people just like internal combustion engines.
Range and cost are the big issues. Probably mostly range and how to recharge.
Ford has a patent on a bed mounted range extender- essentially a generator that starts up to recharge. So, while you’re at the jobsite, you can recharge, or just not worry too much you’ll get stuck. Whether this is actually going to be a thing, who knows.
I went to a bunch of places in the last month looking for a string trimmer/brush cutter.
A few of these were fully oriented to those who use them all day. At the one where I talked to a guy who’s worked there forever, he didn’t poo poo electrics at all. He knows they’re going to take over, it’s just a little more time as they can’t quite fo the job at cost. But more and more places are banning things like gas leaf blowers.
The pressure for electric is coming from many directions.