Van Deer/Red Bull and WC Racing

[Philpug]

This is like the line in the Meatloaf song-“What’s it gonna be boy??” “VanDeer? Or VanDeer-RedBull?”

-Let me sleep on it.

Maybe RedBull should get into making sure people can actually watch wcup racing in the US. No one, besides possibly a tiny bubble, thinks they suddenly make skis rather than an energy drink. No more than they’d think CocaCola makes skis, if suddenly Coca Cola bought 90% of Kastle.

View attachment 181340
“Get that can off there, we make skis now!”

I've wanted one of these since I first saw it.

 

[Tony Storaro]

No one, besides possibly a tiny bubble, thinks they suddenly make skis rather than an energy drink.

They seem to be pretty decent at making F1 race cars so dunno...

 

[Tony Storaro]

I've wanted one of these since I first saw it.

Imagine if the can was longer how many pairs of skis can one fit into it.

 

[cantunamunch]

They seem to be pretty decent at making F1 race cars so dunno...

You mean the F1 cars that had Honda badging, became Red Bull Powertrains, and then got Honda badging again, those F1 cars?



If Marcel Hirscher comes away with only half of Masashi Yamamoto's whiplash, he'll be doing just fine

 

[James]

We followed this guy for a while...

I see a marketing opportunity for Red Bull.

 

[Tony Storaro]

You mean the F1 cars that had Honda badging, became Red Bull Powertrains, and then got Honda badging again, those F1 cars?



If Marcel Hirscher comes away with only half of Masashi Yamamoto's whiplash, he'll be doing just fine

No I mean the chassis that Adrian Newey creates. If Red Bull can have Newey they can have whomever they need to design and make their skis. Making good skis is piece of cake compared to F1 cars.
Heck, they can even poach Mathieu Fauve, perish the thought!
Point is those dudes are rich beyond belief and if they decide to get serious about something it is only a matter of time before they start collecting medals and world cups left, right and center.

 

[cantunamunch]

No I mean the chassis that Adrian Newey creates. If Red Bull can have Newey they can have whomever they need to design and make their skis. Making good skis is piece of cake compared to F1 cars.

Ah, fair enough, though that leaves us with needing space for a binding supplier logo

 

[Petrus]

View attachment 181346
I see a marketing opportunity for Red Bull.

OT

my brother is project manager for Technoalpin

 

[DocGKR]

Interesting picture of Hirscher from the 2018 Beaver Creek GS:

Wonder if this is where he learned of Augment and got the Van Deer idea....

 

[dbostedo]

Wonder if this is where he learned of Augment and got the Van Deer idea....

Croc/Augment started sponsoring FIS WC skiers in 2016... so I have to assume he knew of the brand well before 2018.

 

[DocGKR]

Knowing about them is a bit different than having a coach use them...

 

[Primoz]

Guy on photo with Augment skis was never Hirscher's coach Slivnik was head coach of Austrian GS team, but that had nothing to do with Hirscher.

 

[DocGKR]

So as we get closer to the end of the WC season, it looks like the Van Deer/Augment skis have gotten on WC podiums several times, on the feet of more than one athlete. Seems like the skis work. Kristoffersen is currently sitting in 3rd place overall, as well as in 2nd place for both GS and SL on the Van Deer/Augment skis....

 

[Tony S]

So as we get closer to the end of the WC season, it looks like the Van Deer/Augment skis have gotten on WC podiums several times, on the feet of more than one athlete. Seems like the skis work. Kristoffersen is currently sitting in 3rd place overall, as well as in 2nd place for both GS and SL on the Van Deer/Augment skis....

True!

I haven't been following the racing threads because I'm always a week behind and don't like spoilers.

So what is the deal right now? Seems totally crazy to me that a skier like HK has gone an entire successful season using skis with black tape covering the graphics. Talk about a lost opportunity! Is there some kind of internecine battle going on between parties? Seems like it would be a lose-lose-lose situation for all involved.

 

[Jack skis]

The reason the Van/Deer skis have tape over the name is that the skis are branded as Red Bull Van Deer. The FIS has some rule about skis being only branded as skis, or companies that make skis, not popular beverages, car manufacturers, banks, etc.. At least that's what I've read elsewhere.

 

[Betaracer]

Pool fees. Augement is registered and paid, but Van Deer - Redbull isn't. Athletes displaying graphics within the competition and media venue have been threatened with immediate season disqualification.

 

[Michael Kane]

The reason the Van/Deer skis have tape over the name is that the skis are branded as Red Bull Van Deer. The FIS has some rule about skis being only branded as skis, or companies that make skis, not popular beverages, car manufacturers, banks, etc.. At least that's what I've read elsewhere.

Then why not Head and Solomon, they make tennis racquets, shoes, etc. Yo me, it just seems like the have a beef with Red Bull, etc they allow their helmets. So why would that be allowed and not skis. Almost all head gear sponsors are not ski related companies. Puchner has waterdrop on her helmet and that's a juiced drink.

 

[Primoz]

Head and Salomon are ski producers. Red Bull is not. And this rule about skis being marketed under ski producer's name is about skis and other equipment (ski jumping excluded) not about other sponsors. All sponsors (personal or team) that are on suits and helmets or any team and racer on WC are not ski or ski gear producers.

 

[James]

I mean we could have a Mountain Dew ski and a Bud Light.
I’m not complaining about the rule.

 

[AlpsSkidad]

I mean we could have a Mountain Dew ski and a Bud Light.
I’m not complaining about the rule.