I think they will settle for Olympic Valley...
I kinda understand that but I also think almost nobody (outside of a reservation) under the age of 80 has heard the term squaw used as a racial epithet either. I've never heard it used that way.Maybe beyond the finally being sensitive to the people for whom the old name matters they are making a business decision. I.e. the rebrand isn't for your generation, you're not going to be putting money through the registers for ever. It might be for the millennials and beyond who might be turned off by "racist grandpa" type names in various consumer categories.
I don't particularly like the new name for its corporate blandness but maybe I'll get used to it, while having to consider what to do with FKAS stickers on various skis. At the moment I'd be more upset about the identity threat to AM if I was a local but I suspect that will remain resolutely Alpine even if the green and logo officially disappear.
I dunno. Failing to immediately scrape off a sticker vs consciously going out and buying merch with the old name on it when you know why it's been axed? There's something as a minimum a bit reactionary in there unless truly it's going into a private vault as a collector.I kinda understand that but I also think almost nobody (outside of a reservation) under the age of 80 has heard the term squaw used as a racial epithet either. I've never heard it used that way.
Does this also mean anyone who fails to take their squaw bumper sticker off the car or the posters in this thread yearning to get an old school squaw shirt or hat before they disappear are racist people? I doubt it.
You forgot to tack on the obligatory "mountain resort". So it would be Alpine Meadows at Palisades Tahoe Mountain Resort - or AMAPTMR for short.How about Alpine Meadows at Palisades Tahoe?
Callous and uncaring? Yes. Whether that amounts to racism or not is pointless.I kinda understand that but I also think almost nobody (outside of a reservation) under the age of 80 has heard the term squaw used as a racial epithet either. I've never heard it used that way.
Does this also mean anyone who fails to take their squaw bumper sticker off the car or the posters in this thread yearning to get an old school squaw shirt or hat before they disappear are racist people? I doubt it.
I dunno. Failing to immediately scrape off a sticker vs consciously going out and buying merch with the old name on it when you know why it's been axed? There's something as a minimum a bit reactionary in there unless truly it's going into a private vault as a collector.
Me , I'm used to sticker mashups and that's definitely a thing around FKA so I might simply FKA over any stickers on my skis and tell people it stands for FKinA, might as well mess with people
"Formerly Known As."
New lift names also showing now in the trailmap and in the Palisades app.New lift names:
• Resort Creek
• Wa She Shu (which I believe is a traditional name for Washoe)
Those are fine IMO -maybe even better as a way to differentiate them, since they used to both have the word "Squaw" in them.
I will say that despite it just being a name change and the knowledge that it IS been run by a corporation, the Palisades logo on trucks and things, LOOK and FEEL more corporate and distanced.
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Does not caring if language you use is racist make you a little racist? I think so but clearly YMMV.I kinda understand that but I also think almost nobody (outside of a reservation) under the age of 80 has heard the term squaw used as a racial epithet either. I've never heard it used that way.
Does this also mean anyone who fails to take their squaw bumper sticker off the car or the posters in this thread yearning to get an old school squaw shirt or hat before they disappear are racist people? I doubt it.
False. Straight-up not true.Nobody, until the angry guilt ridden millenial brought it up, ever thought of the term being offensive to anyone
I really like the “look it up and learn some history” part. And no, I’m not being facetious. I do this all the time in unfamiliar places..I don't know if you were being faecitious, It's the name the washoe tribe calls themselves.
If you don't like the name or you think its a stupid decision that's ok that's your opinion, but the "Why" is obvious.
If you're talking about history, given it's such an unfamiliar term, some people will potentially look it up and actually learn some "history". Who's really going to look up "One" anywhere except liftblog.com enthusiasts.
They are planning on changing it.New lift names also showing now in the trailmap and in the Palisades app.
The info on the Resort at squaw creek is they will rename as well but potentially not until next April.
Following ski resort rebranding, Tahoe-area hotel to remove slur from name
The Resort at Squaw Creek, a luxury hotel in the Olympic Valley, said in a statement Wednesday that a name change is a top priority.www.kcra.com
The resort at squaw creek name is still the same in the trailmap.