My first season I rented by the day. My second season I got a season rental from Sports Basement - a sporting goods retailer in California. At the end of the season they offered to sell me the rented pair for $300. The skis were pretty bashed up even at the beginning of the season. I found new pairs of the exact same skis and bindings on line for $325. I pointed this out to them and counter offered for $120. They politely told me to get lost.
(I think their exact words were "This offer may not be right for everybody.")
(I think their exact words were "This offer may not be right for everybody.")