A while back I was skulking for desert in Northamton MA, and I had heard that Steve, THE Steve had opened a shop there. For those not in the ice cream know, Steve was a contemporary of Ben & Jerry, and made his mark adding extra ingredients selected by you "smoosh-ins" which would be folded into the ice cream and served to you. It was a hit in Boston, took off, franchised, got bought, got placed in grocery stores nationally, floundered, is gone. But Steve had a 5 year non compete and had sold his name.
His name.
So here I am in Northampton, asking where Steve's is. "Down a block to the right." No Steve's. I try the next block over. No Steve's. Ask someone else. "Take that left, go a block, right there." No Steve's. I did this had to be 4 times, and I'm getting frustrated. Finally someone takes pity and says, "Oh, you need to look for the Herrell's sign."
I'm supposed to know this by osmosis???
As I said, Steve sold his name. Steve's last name is Herrell. But locals know it's really Steve's. And there you are. So if you ever find yourself near Northampton needing a sugar fix, try Steve's. (narrow one-way street, no parking, long line)
Herrell's Ice Cream & Bakery: homemade premium ice cream, No-Moo® dairy-free desserts, & much more. Visit us in Northampton, MA, or order hot fudge online!
herrells.com
Now back to your normally scheduled skitalk.