All due respect, but if that was always the case, Patagonia's obscenely priced capilene T-shirts and boxer pants from a year or two ago would not start disintegrating after just a couple of washes.
Not to speak of their cotton T-shirts, which start to fade and lose colour almost immediately after you take them out of the plastic bag.
You can buy a better quality T-shirt for about 5 dollars from any street vendor in Bangkok and it will stay black far longer than Patagonia ones. And will have much better looking graphics-elephants, temples, muay thai dudes, lotuses and suchlike.
Yeah, yeah, I know, organic dyes, harmless to the environment etc etc etc but when I pay this much for a cotton T-shirt it'd be real nice if I can tell what colour it was originally after a month of use.