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völkl's flagship model

  1. Four-Year Product Cycles aka When the Honeymoon Is Over

    Four-Year Product Cycles aka When the Honeymoon Is Over

    In today’s ever-evolving ski design, how does a brand keep the fickle customer happy? Skiers like shiny objects. We are always looking for the latest and greatest. A ski that was all that and a bag of chips two years ago hardly gets a mention today. Is it any less of a ski now than when it was...
    • Philpug
    • Article
    • blind loyal following blizzard black pearl blizzard bonafide different ski graphics ever-evolving ski design four-year ski product cycle k2 luv looking for the right now ski nordica enforcer 100 reference ski volkl aura volkl mantra völkl's flagship model
    • Comments: 18
    • Category: Gear
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