It may be that I'm not paying enough attention but it seems like in the past 2 seasons the signature model concept has faded from lineups.
Sure Atomic has the (Backland) Bent Chetler - but that's more of a continuance and exception that proves the rule. K2 have their 'Factory Team' designation but they're not really signature skis are they?
So...what are the signature models out there, and are they really special enough to stand out from the rest of the line? Are they special enough to stand out in the market segment?
Sure Atomic has the (Backland) Bent Chetler - but that's more of a continuance and exception that proves the rule. K2 have their 'Factory Team' designation but they're not really signature skis are they?
So...what are the signature models out there, and are they really special enough to stand out from the rest of the line? Are they special enough to stand out in the market segment?