Whatever the F "reducing carbon emissions" for "wholesalers" means.
Wholesalers who cannot reduce carbon emissions can also choose to donate to grass-roots environmental groups (probably under https://www.onepercentfortheplanet.org/ scheme).
This sounds like a stealth plan to be cut off by retail channels by getting them pissed off at Patagucci. Once they are boycotted by wholesalers and their retail channels, Patagucci fans will be forced to buy from the official website or the few Patagonia stores in Sydney and Melbourne (and keep margins high). Consumers who are annoyed by this will be guilted into thinking "those wholesalers and retailers are carbon assholes anyway".
Green threat: Patagonia to axe discount unless Australian wholesalers reduce footprint
Discounts will now only be offered by the sustainable clothes maker to wholesalers who take steps to reduce the carbon footprint of their operations, or who make donations to grass-roots environmental groups.
www.smh.com.au
Wholesalers who cannot reduce carbon emissions can also choose to donate to grass-roots environmental groups (probably under https://www.onepercentfortheplanet.org/ scheme).
This sounds like a stealth plan to be cut off by retail channels by getting them pissed off at Patagucci. Once they are boycotted by wholesalers and their retail channels, Patagucci fans will be forced to buy from the official website or the few Patagonia stores in Sydney and Melbourne (and keep margins high). Consumers who are annoyed by this will be guilted into thinking "those wholesalers and retailers are carbon assholes anyway".
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