I'm probably not going to be on new Rossi freeride skis anytime soon (it's harder for me to get single pair of store available freeride skis, then whole set of race ski, which most of WC racers would droll about ), but I somehow don't really get this "let's all hate Rossi" thing. Yeah there's marketing BS, but I doubt Rossi is the only one in this, just think of imagionary technologies like Kers, liquid metal, holes in tips that make ski 3 times better then any other etc.. I admit I'm far from any real freerider, even though I probably ski more and harder then majority of people, but personally I'm perfectly happy with "crappy" Rossi stuff, either old Soul7 (especially after I changed heavy Marker Dukes with Dynafit Speed Turn and move them extremely back), Seek7 or Super7 RD. And even if I would pay for skis, I would still rather go with something from normal ski company then with something made in some garage with no experience in ski making, but with some huge cool factor based on few Instagram/FB videos. But that's just me