I do not see Lightning as a successful product long term. It is designed based on the gas-powered F150 and electric cars and trucks really benefit from the ground-up design. Initial sales will be strong because people live the F150, but overtime people will gravitate to better performing models and brands. Cyber-truck design is surely polarizing, but it makes a lot of practical sense. Conventional trucks shape has aerodynamics of a brick, CyberTruck is a wedge, which should help with wind resistance, adding to the range on longer drives. And there is zero need for a huge muscular grille on an electric truck and there is no huge engine to cool under the hood. The "truck shape" is one design compromise I do not like on the Rivian. Their SUV is rather compelling proposition, however, even though a truck bed still is really really useful...
My sense is that the battle in the truck space will be between Rivian and Tesla. Rivian has a great 4-motor layout that allows torque vectoring steering and a lot of off-road tricks (tank turn, etc.) . Tesla benefits from a decade of design and manufacturing 100% geared to electrics and a trove of self-driving expertise. Both have a ton of storage in places that are unavailable for regular trucks (frunks, pass-through tunnels, etc. Self-driving (as in driver-assist, auto-steering and adaptive cruise control on a highway) is really a bigger deal than people realize.
Here is the recent writeup on the Rivian from Motor Trend:
https://www.motortrend.com/reviews/2022-rivian-r1t-electric-pickup-truck-first-drive-review/
The article headline: "The 2022 Rivian R1T Is the Most Remarkable Pickup We’ve Ever Driven". Just like that....
@DanoT: If you have a parking spot at your apartment, you should have a charging plug pretty soon. In a few years it will be cheaper for landlords to install outlets than to lose customers who need to charge their cars.