Cervélo releases ZHT-5 hardtail as its first-ever mountain bike
The ZHT-5 opens Cervélo's bid to be a leader in the “emerging multi-discipline market”
www.bikeradar.com
They are not sellling out, they are meeting the market's AND THEIR RACERS' needs. It's just business.
The company that said they would NEVER make a mountain bike???? Sell out...
They are not "sellling out", they are "meeting the market's needs".
I have been accused of being a little slow every since I washed my hockey gitch in the sink at work and tied it to my roof rack to dry on the way to the rink...I think you're missing out on how funny @Philpug's post actually is Maybe put some quotes around the terms?
Haven’t you ever dated someone who said they would never do it before marriage and then they did? Didn’t that make it even better?
It was inevitable. Just like SUV's, who ever thought Ferrari would make one?
The question is less on why they would make it. It's more on why their customer would pay high premium for a product no better than competition that cost half as much. Just for the badge? Or maybe they're not as knowledgeable on the new offering just like the manufacturer?5300eur for generic HT, pretty low level fork and Sram GX or 10.000eur for same with frame, normal fork and Sram XX1? Ok that yellow doesn't look bad, I have to say that, but Sram is in first place deal breaker for me, and 5-10k for HT is well... not really something I would be willing to spend, even if it would have Shimano equipment. Regardless of sticker on frame, I would say it's pretty easy to get way better bike, even in HT range, for half the price.
I honestly don't buy this. If it would be really so, they would put out fully not HT. How many guys did run more then zero races on HT in last season or two of XCO WC racing? There is maybe one or two here and there, but majority is on FS bikes nowadays. So if Cervelo would really go and make bike for Vader (no idea which other rider from Jumbo (I guess Jumbo is only protour team on Cervelo or?) would be racing mtb), they would most likely go with FS. But first, I really doubt Vader was, and after that horrific crash he's even less, such huge factor either on road or on mtb, that any bike company would go out to develop bike for him, and second with FS it's even easier to notice that frame is some generic chinese frame with new sticker on (or BMC with no sticker).Pon wanted/needed a true "XC" race bike for their racers. Santa Cruz as a brand does not fit this need/philosophy. Cervelo does.
100%I honestly don't buy this. If it would be really so, they would put out fully not HT. How many guys did run more then zero races on HT in last season or two of XCO WC racing? There is maybe one or two here and there, but majority is on FS bikes nowadays. So if Cervelo would really go and make bike for Vader (no idea which other rider from Jumbo (I guess Jumbo is only protour team on Cervelo or?) would be racing mtb), they would most likely go with FS. But first, I really doubt Vader was, and after that horrific crash he's even less, such huge factor either on road or on mtb, that any bike company would go out to develop bike for him, and second with FS it's even easier to notice that frame is some generic chinese frame with new sticker on (or BMC with no sticker).
In my mind, it's most likely trying to cash in some profit real cheap with road fans of Jumbo and/or Cervelo, who would go for mtb ride here and there occasionally and want matching bike to their road bike and Jumbo fan clothes.
And Volvo said they’d never make an SUV….The company that said they would NEVER make a mountain bike???? Sell out...
It was inevitable. Just like SUV's, who ever thought Ferrari would make one?
And Volvo said they’d never make an SUV….
Volvo actually told me they would never make one ( I was dealing with there marketing group at the time). 3 months later , I receive a slick promotional brochure with what appears to be an XC 90 on the cover. I called and said what’s up with this SUV on the cover?- you told me they weren’t safe. A pause and then they tried to convince me it was the wagon and it was just the angle of the photograph… If they were trying to keep it secret they did an awful job. . SUV’s now account for 70% of there sales in N.A....speaking of sell outs: