It is always good when your voice is heard. Last fall we started a campaign to bring back the Look Pivot 15, which was inspired by @Bill Talbot, one of our resident gear aficionados and collectors. Bill and others here have had a love affair with the all-metal Pivot 15 for many reasons, as discussed in the thread "Hey, Look! Bring Back the Pivot 15."
What is a good marketing campaign without pop and color? We thought the best way to color the Pivot and bring proper attention to the campaign was to paint the binding with Look’s iconic Forza color array, and that is the basis of this feature. For 2019, Look is reintroducing a yellow-to orange fade Forza motif on its redesigned GripWalk-compatible Pivot 14 AW and traditional alpine sole Pivot 18.
Along with Bill Talbot, another member who deserves credit here is our in-house graphic artist, @Dave Petersen, who envisioned the artwork that went into the campaign. We used my collection of Pivots to give Dave some ideas for the color schemes, and he worked his magic in creating images and colorways that Look could not ignore. For this coming season, Look chose to go with the “Hot Like Tomba, Cool Like Plake” yellow-to-orange fade.
We had the opportunity to see the first production versions of the Pivot Forzas in early January, and we could hardly contain our excitement. Other than having the “Forza” script on the heel, the binding is just as Dave designed it. Jason Newell, the Rossignol Group's U.S. director of marketing, was as excited to show us the binding as we were to see it. He was proud to say that our community indeed played an integral part in the design of the binding and created enough push for a product they were intrigued to make but weren't sure had a market. It will be up to us now, to prove them wrong.
Pugski.com is on the radar of the industry; your voice is not only being heard, but it is being taken very seriously, and we are proud to host a platform for that. Each of you who buys a Pivot 14 AW or 18 with the Forza graphic will get a special Pugski.com gift. Just post a picture in this thread of the binding mounted on skis, and your support of Look and Pugski.com will be rewarded.
For more images of the two Forza bindings (and more), check out the gallery HERE.
Pugski.com is on the radar of the industry; your voice is not only being heard, but it is being taken very seriously, and we are proud to host a platform for that. Each of you who buys a Pivot 14 AW or 18 with the Forza graphic will get a special Pugski.com gift. Just post a picture in this thread of the binding mounted on skis, and your support of Look and Pugski.com will be rewarded.
For more images of the two Forza bindings (and more), check out the gallery HERE.
Artwork by @Dave Petersen
Last edited by a moderator: