I see it as similar to the press fit bb. They are, in my opinion, a superior design failed by poor mfg and implementation. Hookless is nice but there is a risk of incorrect application and failure. I do find it interesting that perhaps some mfgs have reverted. Maybe too much risk vs reward. Similar to press fit bb, maybe they just don't have the ability to manage the outfall.
What is so nice about hookless? How do hookless rims benefit me as a consumer? How is it a superior design?