Introducing our first ski designed for women. A limited release of the new 2021 Earhart 88. $899 — ships today |
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Here's the story |
It's 2020 and most women’s skis are still designed and tested by men. A bunch of guys get 'input' from one female and call it good. It's a bit like this: |
So how should it be done? Flip the script. Kick out the guys, bring in the gals. Start fresh from the ground up. Build some prototypes, test them. Do it again. Test some more. Repeat. |
Most ski companies will tell you a women's design is special. The truth? It's usually a men's ski with a different graphic and a softer flex — in the industry it's called "shrink it and pink it" — and it has no place in 2020. We can do better than that. |
Instead, we gathered a diverse group of female rippers of various ability levels and skiing styles who became our testing power crew over the next few months. Each prototype was a slight variation of a 'control ski' — only one variable was tested at a time. At the end of each day, we'd discuss the merits of each and go back to the drawing board for the next batch of prototypes. In all, the Earhart 88 became our most tested and refined ski we have ever built. We couldn't be more proud. |
Final Prototype Version R2.02.3.005 "We're not trying to re-invent the wheel here. There are a few ski companies who design women's skis the right way — we just want to make sure Renoun is one of them" — Rhiana, Operations @ Renoun |
So, how would we describe the Earhart 88? An all-mountain machine. High performance on groomed terrain & versatile in trees, bumps and light powder. Plenty of stability thanks to two partial strips of titanal metal and our patented non-newtonian HDT™ polymer — you will never feel more confident on a pair of skis. Many skiers hear "metal" and get intimidated... We adjusted the ski's flex for each size resulting in an extremely balanced and playful flex. Oh, and add 8 inlays of our patented non-newtonian HDT™ polymer? There's no ski like it out there. |
Ships today with guaranteed delivery by Valentine's Day for orders placed by 11am EST 02/12/20 |
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